Category: Art

Patricia Voulgaris                                         Patricia Voulgaris’s Website Patricia Voulgaris on Instagram

Robot Food has reinvented the fizzy favourite with bold visuals, a no-nonsense attitude, and a flavour-first brand world fit for mainstream success. Leeds-based studio Robot Foo has collaborated with soft drinks brand Hip Pop, rolling out a vibrant new identity that reframes kombucha and alternative sodas as unfiltered lifestyle drinks, not functional health fixes. Designed…

We chatted with London agency SomeOne about how they branded Peckish, a brand new app that champions independent retailers and connects communities with their favourite stores. In the last five years since the pandemic, the way we get our goods has been changing hugely. You may have noticed, for instance, that local takeaways are far…

Lighting the Way: How No Fixed Address designed a groundbreaking identity for women’s health clinic LUME With a visual identity rooted in elegance, empathy, and quiet strength, Toronto’s new midlife clinic, LUME, is redefining how design can transform healthcare for women. Midlife health has long lingered in the shadows of both medicine and marketing. Tucked…

Blending theatrical flair with a classic British wink, the campaign introduces McVitie’s Signature range — a multi-layered biscuit with a multi-layered story to match. TBWALondon has unveiled a playful yet indulgent new campaign to launch McVitie’s Signature, the heritage brand’s first foray into the premium biscuit category. Rooted in rich storytelling and delivered with McVitie’s…

Marcelo Lavin                                                                     Marcelo Lavin on Instagram

Image licensed via Adobe Stock In Her Own Words is an ongoing Q&A series spotlighting honest conversations with women working across the creative industries. In this edition, part of our Work-Life Balance & Boundaries theme, we speak with Helen Holden, founder of creative practice MakeCreate. When Helen Holden launched her creative practice MakeCreate nearly a…

With an animated cheese-rolling extravaganza, Mini Cheddars leans deeper into British humour, national cheese obsession, and digital playfulness in the latest iteration of its Cheddar Town platform. Mini Cheddars is back with another delightfully daft campaign, and this time, it’s careening down a hill. Building on the success of its Cheddar Town platform, the baked…

A farm-first approach, real-world textures, and playful illustrations bring an authentic, handcrafted charm to the Bath-based brewery’s new look. Somer Valley Brewing isn’t your typical craft brewery. Nestled in the Somerset countryside, it’s part of Somer Valley Farms, an ambitious, sustainability-led venture that brings traditional farming methods to the forefront. Here, beer isn’t just brewed;…

With dry corporate clichés left at the door, the banking giant’s latest work champions cinematic storytelling, relatable humour and a very familiar voiceover to attract talent beyond finance. If you’ve ever woken up on a Monday morning questioning your life choices, you’re not alone. In fact, Lloyds Bank is betting on that shared dread in…

Josh Stover                             Josh Stover’s Website Josh Stover on Instagram

Brendan Hunt, Jason Sudeikis and Brett Goldstein in “Ted Lasso,” now streaming on Apple TV+. Looking for ways to work smarter, not harder? It turns out that some of the best productivity hacks aren’t found in business books but in the best novels, TV shows, and movies. If you’ve worked in the creative industries for…

Rooted in self-expression and fuelled by the “runner’s high”, PUMA’s Go Wild campaign combines emotional storytelling, everyday athletes, and Gen Z insight. It wouldn’t be a stretch to say that the sportswear industry is obsessed with perfection and peak performance, but with its latest campaign, PUMA is offering something refreshingly different: joy. With Go Wild,…

The gender equality movement has rebranded in collaboration with MEK studio with a bold and unapologetic identity, shifting from commentary to action. Mavens, a gender equality movement dedicated to reshaping the creative industries, has revealed a striking new identity designed by Melbourne-based MEK Studio. What began as an online commentary and print publication has now…

Its sports-inspired brand system features a dynamic podium motif, a custom-cut wordmark, and playful hand-drawn illustrations, repositioning Relesys as a true motivator in the space. Employee engagement has never been more critical. With staff turnover at an all-time high, businesses are increasingly recognising that happy, engaged frontline workers make all the difference in delivering a…

Image licensed via Adobe Stock Want to be a success as a creative? Then, unfortunately, there are no easy shortcuts. Unless you’re incredibly lucky, you’re going to have to put a lot of work in over a number of years, if not decades, before you even start to approach your ultimate goals. Sometimes, though, the…

The fast food chain’s latest ad plunges a chicken believer into the ‘sacred lake’ of gravy in a surreal tribute to fried chicken devotion. KFC’s Believe campaign is back, and this time, it’s diving headfirst—quite literally—into the brand’s cult-like love for its iconic gravy. Following the success of last year’s launch, this latest instalment from…

This year, we got fed up with social media and launched our own network for creatives, The Studio. So, how’s it been going so far? We asked members to share their views. Fed up with big social media? But still want to connect with creatives? Then we’ve made a social network, especially for you. The…

The festival’s debut brand identity brings motion, music, and cinematic storytelling to life. A brand-new festival dedicated to the art of film and TV music is making its debut in London this year, and with it comes a striking new identity crafted by Baxter & Bailey. The London Soundtrack Festival—founded by composer and broadcaster Tommy…

A Woman In A Dark Swimsuit Is Standing In The Water With Arms Raised, Splashing Water Around by Steven Schultz Discover how Stills’ exclusive 2025 trend report is empowering designers to create authentic, impactful work in an era of visual saturation. In an era where visual content is increasingly paramount, staying ahead of photography trends…

Raya Simpao                                             Raya Simpao’s Website Raya Simpao on Instagram

© Merjin Hos Get a burst of visual inspiration from our selection of top illustration talent drawn from global representation agency Agent Pekka. One of the great things about illustration is that there’s always a ton of raw talent coming up, with new and imaginative styles by which to be inspired. At the same time,…

In an era of overwhelming visual content, a new report from the artist-owned cooperative Stocksy offers a roadmap to authentic curation and meaningful differentiation. Recently, are you getting the feeling that everything is starting to look quite samey? Us too… and it seems we’re not alone. The creative landscape has never been more saturated—or more…

Rokas – stock.adobe.com Looking for something decent to watch (or rewatch)? Well, these shows aren’t just fantastic; they also hold useful lessons for your creative career. It feels like your Netflix addiction is getting out of hand. You just watched seven episodes in one sitting and don’t know where the day went. That’s a huge…

Studio Up North brings inclusive yet impactful branding to a global initiative empowering everyday athletes to “go the distance” for a meaningful cause. A global collective of marketers, creatives, and volunteers has unveiled the launch identity for Challenge for Change, a new fundraising initiative that’s turning everyday movement into powerful impact. The campaign aims to…

Image licensed via Adobe Stock As creatives abandon X, Facebook and Instagram, LinkedIn seems to be standing strong. But is it really the right platform for creative networking? We take the temperature of the community. At a time when platforms are rising and falling with alarming regularity, LinkedIn stands as something of an anomaly: a…

William Darkdrac                                         William Darkdrac on Instagram

Credit: Estudio Gagarin Whether she’s working with The New York Times, teaching workshops on creative voice, or crafting guides for cinnamon farmers, Rocío Egío’s career is a celebration of curiosity, culture, and the endless power of images to connect us all. Rocío Egío’s work is instantly recognisable — vibrant colours, charming compositions and a warmth…

By combining strategic brand-building with ambitious creative execution, SIDE ST and A LINE are showcasing how agencies with distinct expertise can work together to create compelling and strategically sound identities. In the world of branding and design, collaboration is often the key to unlocking transformative creative work. But what happens when two agencies, each with…

I Like Pints Tee by Proper Good As the weather warms up, it’s the perfect time to refresh your wardrobe with creative and unique T-shirts that showcase your personality and style. Here’s a curated selection of standout T-shirts we’ve spotted recently, all bursting with colour and beautifully illustrated. T-shirts shouldn’t just keep you warm. At…

With a new coach, a fresh campaign, and a new creative direction led by Someoddpilot, Chicago Fire FC is ready to reignite the city’s passion for soccer. Chicago Fire FC is kicking off the 2025 MLS season with a major reset, both on and off the pitch. Alongside hiring former USMNT manager Gregg Berhalter and…

Minji Seo                                                                                                          …

Image licensed via Adobe Stock Success in the creative industry isn’t just about talent—it’s about connection. To mark Client’s Day, here are some great ideas for improving client relationships. In the increasingly competitive landscape of 2025, building and maintaining strong client relationships can make the difference between thriving and merely surviving. Because while stunning portfolios…

Image licensed via Adobe Stock These transformative reads will help you breathe new life into your work and thinking. Spring is a season of renewal—a perfect time to refresh your mindset and ignite fresh ideas. So why not make the most of it? As the natural world awakens from winter dormancy, so can our personal,…

Le Fidji – Quartier du port de La Grande Motte – 2020. © Charly Broyez and Laurent Kronental. Architect: Jean Balladur Photographers Laurent Kronental and Charly Broyez spent four years documenting Jean Balladur’s architectural marvel, La Grande Motte. We chatted with them about the project’s background and how they went about it. For four years,…

Merging the artistry of analog filmmaking with the efficiency of cutting-edge technology, BATCH’s new brand identity positions the company as the future of post-production. New York-based creative agency &Walsh has unveiled a dynamic new brand identity for BATCH, a groundbreaking technology company set to disrupt the film industry. BATCH’s proprietary software dramatically accelerates the post-production…

This witty, no-nonsense campaign asks one simple question: why would you trust your food shoots to anyone but the best? When it comes to selling food, the visuals have to be mouthwatering. That’s the philosophy behind BITE Collective’s latest campaign, which takes a refreshingly direct approach to marketing its expertise in food, drink, and lifestyle…

Managing director Nadia Romanis and executive creative director Muriel Schildknecht reflect on the studio’s evolution, its commitment to collaboration, and why creative diversity keeps them at the forefront of brand storytelling in Asia and beyond. Lonsdale Asia wasn’t always the creative powerhouse it is today. Originally founded in 2010 as Why? Brand Design, the studio…

A new exhibition at GRAGRA Gallery & Letterpress Studio spotlights the legendary printer’s work alongside pieces from emerging designers he has mentored. Alan Kitching, one of the most celebrated letterpress printers of our time, is bringing his work to Madrid for a new exhibition that explores heritage, craftsmanship, and the evolving role of print in…

Image licensed via Adobe Stock Fuel your creative fire with these hidden audio gems, which offer practical advice, inspiration and fresh perspectives to inspire the modern professional. With so much white noise online these days, finding genuine inspiration can be a challenge. And, well, that’s one of the reasons people like podcasts so much. A…

The airline’s first rebrand in 40 years signals its evolution into a top-tier global carrier. Korean Air has unveiled a refined new brand identity, marking the first major refresh in four decades. Designed by global brand consultancy Lippincott, the rebrand is a pivotal step in the airline’s transformation from a national carrier to a premium…

Vietnamese art retailer TiredCity has revealed a striking rebrand, including a new typographic system, refined visuals, and a dynamic design language that reflects the brand’s evolution in Vietnam’s contemporary creative scene. In the bustling streets of Hanoi, where tradition intertwines with rapid modernisation, TiredCity has emerged as a beacon for contemporary Vietnamese art since its…

Carly Rene Hough                                                                                                        …

Image licensed via Adobe Stock We share practical wisdom from the Creative Boom community to help you push through when inspiration runs dry. We’ve all been there – staring at a blank page, cursor blinking accusingly as the minutes tick by with no brilliant ideas in sight. Creative block is a universal experience that affects…

Cannabis Votive by Malin+Goetz Revitalise your workspace this season with stylish accessories that spark joy and boost your productivity. As the first daffodils emerge and daylight stretches longer, there’s no better time to breathe new life into your workspace. Whether you’re a dedicated home officer, studio dweller, or hot-desking nomad, refreshing your desk with thoughtfully…

Drawing from her experience as Vice President of the Cambridge University Jazz Orchestra, DLMDD’s Laura AlYousif explores how jazz’s improvisation, emotional connection, and teamwork mirror the art of sonic branding. Working as part of the creative team at sound boutique DLMDD, I’ve seen so many parallels between leading a jazz ensemble and crafting a brand’s…

When you think of tequila, your mind likely drifts to sun-soaked agave fields, artisanal distilleries, and a distinct Mexican spirit. Yorkshire, on the other hand, conjures images of coal mines and industrial heritage. But what happens when these two worlds collide? That’s precisely the challenge Leeds-based agency OurCreative tackled in their brand identity for Pico…

Boomranng Studio                             Boomranng Studio on Instagram

Through a humour-infused campaign, GOOD Agency and Leerdammer are tackling the stigma around youth mental health, using creativity and conversation to make a real impact. Mental health among young people is at crisis levels. In 2017, an estimated one in nine children had a diagnosable mental health condition, but today, that figure has risen to…

The event’s refreshed identity reimagines its iconic festival map with bold geometric shapes, vibrant colours, and layered graphic patterns that celebrate the area’s architectural and creative heritage. Clerkenwell Design Week (CDW) has unveiled a striking new identity for 2025, marking an exciting evolution for the renowned festival. Designed by Cai Taylor—who originally created the festival’s…

This new branding agency is giving overlooked B2B industries—from logistics to manufacturing—the creativity and craft they deserve. Founder Tash Peskin explains why the world’s “dullest” sectors are actually the most exciting branding challenges. For most creative agencies, the dream clients are the ones with instant cultural clout, but what about the businesses that keep the…

Gao Hang                                                     Gao Hang’s Website Gao Hang on Instagram

Created by husband-and-wife duo James and Vicky Wall, Art Around Every Corner offers a deep dive into the stories, processes, and inspirations behind some of Leeds’ most iconic murals. It shines a light on the creative spirit that defines the city’s public art scene. For many visitors to Leeds, the city’s vibrant street art is…

LinkedIn’s latest campaign, created by VCCP, speaks directly to Gen Z professionals facing career restlessness. It uses humour and a unique creative twist to highlight the platform’s job collections feature. We’ve all had that feeling—that nagging thought that maybe it’s time for a change. Whether it’s the lure of flexible hours, the promise of career…

This new exhibition explores the senses with an eye-popping design that aims to bring science to life. The Science and Industry Museum in Manchester has launched a year-long interactive exhibition based on the hit BBC show Operation Ouch!, designed to make science fun, gross, and deeply engaging for young minds. To bring the show’s playful,…

With its fearless attitude and collaborative approach, Allies is challenging the design industry to rediscover its creative edge. In a renovated print works in central Belfast, something exciting is brewing. Two young design industry notables, Emma Hetherington and Kevin McCaul, are today launching Allies: a new studio aiming to reinvigorate the creative landscape with a…

With a meticulous identity by Pentagram, Zeff — the Bristol-based creator of the world’s first 100% recycled and recyclable recycling bin — is ready to bring its design-led sustainability to homes and businesses alike. For over two decades, Zeff has quietly built a reputation for innovation in the world of sustainable product design. Founded in…

The global entertainment powerhouse teams up with Codea Studio for a larger-than-life campaign that blends space opera spectacle, playful parody, and Elrow’s signature brand of chaos. For a brand like Elrow, known for its wild-themed parties and maximalist approach to entertainment, an ordinary venue announcement simply wouldn’t cut it. When it came time to unveil…

Fonts in Use: Spine Studio – Hovedstaden, using Yet Grotesk by Emmanuel Besse From architectural inspirations to groundbreaking accessibility solutions, this month’s releases demonstrate typography’s remarkable ability to bridge form, function and cultural expression. Hooray, winter is ending, and spring is on the way! And the third month of 2025 brings a captivating collection of…

Liang Fu Liang Fu, Blind Spot 2, 2022, Courtesy of the Artist and Nicodim.     Liang Fu, Apparition, 2022, Courtesy of the Artist and Nicodim.     Liang Fu, Breeze, 2022, Courtesy of the Artist and Nicodim.     Liang Fu, Door, 2022, Courtesy of the Artist and Nicodim.     Liang Fu, Under…

After two decades of shaping the visual identities of brands like Nike, Airbnb and The Guardian, Commercial Type is launching a brand design studio that puts typography front and centre. For the past two decades, Commercial Type has built its reputation as one of the most respected type foundries in the world. From The Guardian’s…

pcruciatti – stock.adobe.com We explain why the Spring Statement is important to creatives and what our fellow professionals would like to see in it. When is a budget, not a budget? When it’s a Spring Statement. Let us explain. The Spring Statement is one of two economic statements the UK Chancellor must make to Parliament…

Image licensed via Adobe Stock We’ve gathered essential tips from seasoned creatives to help you navigate your career with confidence, clarity and long-term success. The creative journey is exhilarating, rewarding and, at times, incredibly challenging. Whether you’re a designer, illustrator, filmmaker, writer or photographer, the path to success is rarely straightforward. And so the wisdom…

With creative input from Nexus Studios and a heartfelt campaign featuring Sia, the rebrand brings fresh clarity to the charity’s mission of tackling animal cruelty worldwide and building a more compassionate future for all species. Humane Society International UK has become Humane World for Animals — and it’s much more than just a name change.…

Luke Osborn                                 Luke Osborn’s Website Luke Osborn on Instagram

Image licensed via Adobe Stock Creative mothers share the reality of blending careers with caregiving, the invisible mental load they carry, and what real flexibility needs to look like in the creative industries. The creative industries love a hustle story, whether they’re tales of founders grinding late into the night, passionate freelancers juggling side gigs,…

Many artists hate AI, but Refik Anadol believes it has a lot to offer. Yesterday, I visited his new show at the Guggenheim Bilbao in Spain to see what that looks like in practice. To many creatives, AI is a dirty word right now. Most notably, illustrators worldwide are struggling to get commissioned because businesses…

Hybrid Design As women continue to shape the creative industry on their own terms, many are questioning whether the term ‘female founder’ still serves a purpose. So, we spoke to creative women to understand how they feel about the label in 2025 and whether it’s helping or hindering progress. While there’s no denying that the…

Eloise Singer and Daisy Ridley Out in time for International Women’s Day, Trailblazer is a groundbreaking VR experience starring Daisy Ridley as motoring pioneer Bertha Benz. We chatted to director Eloise Singer about this inspiring project, which is being developed into a graphic novel and movie. Emmy-nominated director Eloise Singer’s latest began in the most…

Through its new identity, HALFDAY is serving up bold colours, playful illustrations, and a healthy dose of ’90s nostalgia, proving that prebiotic tea can still have a rebellious streak. In a drinks market overflowing with kombuchas, seltzers, and adaptogen-laced elixirs, where health-conscious consumers are becoming increasingly selective with their choices, being the go-to brand is…

Image credit: Maxwell Turner As cannabis culture expands, Different Leaf is rethinking what it means to document and define it—bringing in curators from the worlds of art, music, and fashion to shape its future. Since its inception in 2019, Different Leaf has been a trusted source for thoughtful, high-quality editorial on cannabis. Founded by publishing…

Racheal Bruce                                                                     Racheal Bruce’s Website Racheal Bruce on Instagram

Illustrator and storyteller Roshi Rouzbehani is highlighting the profoundly personal experiences of Iranian female migrants through Migrated Keepsakes, a new book currently requesting funding on Kickstarter. What does a small cutting from a grandmother’s plant, carefully wrapped and carried across borders, say about the migrant experience? For Iranian illustrator and author Roshi Rouzbehani, such objects…

Bloody Mary meets Queen Mary as this tomato juice brand gets the royal treatment. Over the years, Longbottom & Co – a standout brand in the tomato juice category – has built its reputation on quality. It’s always been known for its commitment to using all-natural, easily pronounceable ingredients and freshly pressed tomatoes. The problem,…

Sandwiches: The Inside Story turns the humble sarnie into a philosophical, interactive papercraft masterpiece. We love a good passion project at Creative Boom, and here’s a great one that recently passed our desk. Fair warning, though: you might be feeling peckish once you’ve finished reading this article. An American illustrator living in London, Jennifer Hines‘…

We chatted with the Basque photographic artist about how he balances client work with artistic integrity. In a world where visual artists often choose between commercial success and personal expression, photographer and art director Andoni Beristain Beristain has carved out a unique space that seamlessly blends both worlds. Born in 1989 in a small village…

With a love for acrylic gouache, ’90s nostalgia, and stacks of unfinished books, Fern Choonet turns everyday mess into art, proving that imperfection is where creativity thrives. For illustrator Fern Choonet, art has never been a neatly contained practice. From doodling on her schoolbooks and bedroom walls to creating intricate, chaotic compositions inspired by everything…

We caught up with Luke Tonge, a Birmingham-based designer and co-founder of the Birmingham Design Festival, to learn more about his journey into the creative industry. Luke Tonge’s journey into design was anything but conventional. Raised in an innately creative household – his father was a doctor with a passion for woodworking, and his mother…

In an age of AI slop, Mother Design rebrands Scribd as a trusted source of democratic information. Founded in 2007, Scribd is a digital library and subscription service that provides access to a wide range of written and audio content. For almost two decades, it’s been a valued resource for everyone, from teachers searching for…

The third edition of the boutique festival showcases the brightest talents in design and creativity this May. Feeling the post-February slump? Well, here’s something to look forward to. There’s something utterly magical about being in a room where creativity crackles in the air. Where ideas bounce from mind to mind, and inspiration strikes when you…

Mengxuan Li                                                     Mengxuan Li’s Website Mengxuan Li on Instagram

Image licensed via Adobe Stock Want to rediscover your purpose and passion? Creative professionals explain how they’re finding new energy and direction mid-career and later in life. Like many across the UK, I’ve been ill this week, and one of the side effects has been a deep, all-pervading feeling of hopelessness and depression. Although the…

Discover our founder’s new movie-related podcast, coming later this month, and learn how illustrator Sam Gilbey brought it to visual life. Like movies? Then you’ll love the new podcast, The Films That Ruined Us, which launches end of March. This isn’t just another show about good movies or bad movies – it’s about those rare…

With its artful execution, strategic alignment with London Fashion Week, and keen eye on style-conscious consumers, 1664 Blanc is proving that beer isn’t just for the bar—it belongs on the runway, too. 1664 Blanc launched a new campaign for London Fashion Week (LFW) 2025, which looks to redefine the relationship between beer and fashion. Partnering…

Struggling to unleash your innate creative potential? Guy Armitage explains how he did it and why you should read Everyone Is Creative, his practical guide to developing sustainable creative practices. As we delve deeper into 2025, the need to be more creative is evolving from a luxury to a necessity. In a world increasingly shaped…

Amy Dury                                                         Amy Dury’s Website Amy Dury on Instagram

From debunking industry myths to championing storytelling and intuitive feedback, Use Design to Design Change challenges conventional branding wisdom and repositions design as a strategic force for transformation. Branding is more than a visual identity—it’s an operating system for businesses. This is the premise behind James Hurst’s Use Design To Design Change, a book that…

This new independent agency is rewriting the rules of advertising, showing that being bold and being nice aren’t mutually exclusive but a winning combination. In an industry often dominated by ego and overcomplicated processes, new agency Super Nice has come on the scene to break the mould with a refreshingly simple philosophy: Nice Wins. Founded…

Robot Food is behind the brand refresh of Jacobsen, Carlsberg’s premium craft beer brand, which aims to retain its historic credibility while also adding a touch of modernity. Jacobsen has long been a respected name in brewing but, as the drinking landscape shifts and craft beer continues to evolve, a refresh was in order. The…

Jinyong Lian                                                                                                         Jinyong…

This year introduces new elements, including a collaboration with D&AD New Blood to spotlight emerging creatives and a special contribution from British-Nigerian artist Yinka Ilori, who will etch unique designs onto all 700 records. The much-loved charity initiative Secret 7″ is making a highly anticipated return in 2025, once again uniting music, design, and philanthropy…

Image licensed via Adobe Stock It’s no secret that there’s a long-standing creative dialogue between the advertising world and Hollywood. But are we, as an industry, drawing enough inspiration from the big screen? Traditionally, advertising has been an art form of its own, built on masterful editing, storytelling, and the ability to evoke emotion within…

GOCA, a pioneering gallery dedicated to emerging Asian artists, has launched with a striking brand identity by Athletics, seamlessly blending cultural exchange, digital innovation, and artist-first design. In a city brimming with renowned museums and galleries, GOCA (Gallery of Contemporary Art) stands out as a vital new space championing emerging Asian artists. Located in Chelsea,…

Physical media is still a thing in the music industry, and it’s not just about nostalgia. Read on to discover how and why Aussie metal group Alpha Wolf joined the bandwagon. In an era where music consumption is dominated by streaming, what’s the point of physical albums exactly? Well, for one, their very rarity makes…

Anthony Brown – stock.adobe.com No, it’s not a “companion app”; this is the real deal. Adobe just dropped a standalone Photoshop app for iPhone, which you can use without the desktop version, or a Creative Cloud subscription. Adobe has just dropped a new Photoshop app for iPhone users. (Android is coming “later in the year”.)…

Image licensed via Adobe Stock We explore the pivotal role of the brand audit in the modern design process and get expert input on best practices. When you take on a new client as a designer or agency, it’s standard practice to carry out a brand audit. Despite the name, this has nothing to do…

Meet the creative studio that’s redefining what it means to build a thriving, forward-thinking design practice outside of major city hubs. While London has long been considered the epicentre of the UK’s design industry, it seems like a quiet revolution is happening down by the southwest coast. Founded in May 2022 by designers Nathan Smith…

This new children’s book takes you on a charming, nostalgic journey through London’s streets, blending vibrant illustrations, playful Cockney Rhyming Slang, and a heartfelt tribute to working-class culture. London is a city of layers – history and modernity stacked upon one another, cultures interwoven, and dialects evolving. Yet some traditions, like Cockney Rhyming Slang, are…

The awards’ new visual identity embodies organic growth as a metaphor for creativity, blending generative design and dynamic typography. The PRINT Awards have long stood as a beacon of excellence in design, celebrating bold creatives pushing the boundaries across all mediums. For the 2025 edition, PRINT Magazine enlisted The Collected Works to craft a dynamic…

Illustrator Evan M. Cohen (previously featured here).                                 Evan M. Cohen’s Website Evan M. Cohen on Instagram

Image licensed via Adobe Stock Fed up with Facebook, Instagram, and X? Creatives in 2025 are reclaiming control, ditching social media for owned platforms that foster independence and authenticity. We’ve been talking for some time about the death of social media. But now, here in 2025, it feels like things are really coming to a…

Image licensed via Adobe Stock With social media in 2025 offering diminishing returns, how else can creatives build visibility and attract clients? The creative industry’s relationship with social media is shifting dramatically. As platforms become increasingly pay-to-play and algorithmic changes stifle organic reach, professionals are discovering that the digital megaphones they once relied upon are…

Trainline’s latest campaign, ‘Bums on Board,’ takes a cheeky and irreverent approach to sustainability, urging Brits to swap a car journey for a train ride with the help of comedian Asim Chaudhry and a punk-inspired visual identity. Trainline’s sustainability movement, I Came by Train, has launched its latest campaign, Bums on Board – a cheeky…

How Beats’ latest campaign for Powerbeats Pro 2 turns an elite athletic ability into a unifying narrative for LeBron James, Lionel Messi, and Shohei Ohtani. Beats has unveiled its latest campaign, developed by its long-time creative agency partner, Translation, to mark the launch of the highly anticipated Powerbeats Pro 2. Titled Listen to Your Heart,…

Mihael Bađun                                         Mihael Bađun on Instagram

The triple-CD release. When The Cure released Songs of a Lost World in November 2024, it topped the charts in 10 countries and was praised effusively by fans around the world. Designer and long-time Cure collaborator Andy Vella joins us with an overview of his creative approach to the visual concept, sleeve, campaign, and the…

With a dynamic new identity, DesignStudio’s brand refresh for DNEG embraces motion, creativity, and innovation, reinforcing the VFX giant’s position as an industry leader. DNEG, the world-renowned visual effects and animation studio with seven Academy Awards to its name, has revealed a brand refresh in collaboration with DesignStudio. The move aligns with DNEG’s evolution from…

Featuring a transparent ‘F’ roundel integrated into macro food photography and typography inspired by Leeds’ historic market signage, the redesign strengthens Fullers Foods” market presence and future growth. For over 150 years, Fullers Foods has been a cornerstone of the UK’s food supply chain, yet its brand identity no longer reflects its modern ambitions. Now,…

Savanna Judd                                                                     Savanna Judd’s Website Savanna Judd on Instagram

Northern Design Festival returns to Lancaster this May with a theme tackling industry gatekeeping and championing accessibility in design. Through talks, workshops, and networking, NDF 2025 empowers creatives to build sustainable careers—wherever they are. The Northern Design Festival (NDF) is set to return for its second edition, bringing together designers, industry leaders, and emerging creatives…

Titled ‘A Portal Blooms in the Cradle of Night’, the installation transforms second-hand garments into an interactive environment that champions sustainability and invites visitors to explore tactility and connection. A vibrant portal of colour and texture has bloomed within the Royal Botanical Gardens as part of the ‘Of Wonders, Wild and New’ exhibition, an event…

Exploring the intersection of typography, technology, and social commentary, Slanted Experimental Type 3.0 challenges conventional design norms through a bold mix of AI-generated typefaces, variable fonts, and experimental techniques. Slanted Publishers is continuing its exploration of unconventional typography with the release of Slanted Experimental Type 3.0, the latest instalment in its popular series. The third…

With a new trademark-inspired ‘S’ symbol and bold visual identity, Sessions’ new identity transforms the food platform from a behind-the-scenes enabler into a visible force in food innovation. Sessions is on a mission to bring original food to every corner of the UK, but as a platform that creates and supports food brands, its work…

Marking a quarter-century at the forefront of design and digital culture, OFFF Barcelona returns in 2025, bringing together top creative minds, cutting-edge workshops, and an expanded city-wide experience to inspire the next generation of innovators. OFFF Barcelona, the world-renowned festival at the intersection of creativity, art, and digital design, is set to mark its 25th…

Three years on from our last conversation, Taiwanese illustrator Poan Pan reflects on his evolving creative journey, the power of community, and his ever-expanding artistic practice. At the start of 2022, Taiwan-based illustrator Poan Pan was at the start of his freelance career – a recent graduate of Central Saint Martins, navigating the uncertainties of…

Part rave, part theatre, Lil.Miss.Lady at The Barbican Pit wasn’t just a great show; it took the immersive experience to a new level. Remember when the word ‘immersive’ felt like an empty marketing gimmick? Us too. But over the last few years, we’ve seen the term evolve into something far more meaningful. Immersive art shows…

Image licensed via Adobe Stock From overlooked accessibility to generic design choices, digital experiences are failing millions of users—here’s what’s going wrong and how brands can create truly standout UX. The recently launched Digital Experience Index from digital and research agencies Bernadette and Watermelon has shed light on a rather gloomy statistic: one in three…

Sophie Vallance                                                     Sophie Vallance’s Website Sophie Vallance on Instagram

By Carolina Rodriguez Fuenmayor Using company data and insight from its agenting team, IllustrationX has written an evidence-based look at what’s trending in illustration as 2025 gets underway. We’ve teamed up with them to bring you these current and emerging trends. Art – including every kind of illustration – is one of the things that…

GENESIS – Mariia Timoshenko & Iuliia Fedorova Want to study at the world-famous art school? We share the secrets of applying to the RCA. The Royal College of Art (RCA) needs no introduction. Established in 1837 in London, it remains the best-known art school in the country and one of the most prestigious in the…

The Norwegian company has launched Opera Air, a new browser that integrates mindfulness features like breathing exercises and binaural beats to help users reduce stress and stay focused online. It seems like the whole world is online nowadays, from work to social interactions to doctor appointments. Let’s face it: it can all get a bit…

The market’s new identity balances heritage with modernity, celebrating its deep-rooted textile history while positioning it for a vibrant future. Petticoat Lane Market has been a bustling hub of commerce and culture in East London since its earliest recorded roots in 1650. For the first time, the market has been given a formal brand identity…

Lony Mathis                                             Lony Mathis’s Website Lony Mathis on Instagram

How the festival became a global movement at the intersection of design, art, and technology – plus what’s next for its milestone year. Over the last two and a half decades, OFFF Barcelona has become more than just a festival; it’s a creative institution, a cultural movement, and a meeting place for designers, artists, and…

Netherlands Pavilion prototype – Photo by Lieke Vermeulen, Courtesy of Tellart Through storytelling, technology, and craftsmanship, experience design studio Tellart creates immersive spaces that engage the public on pressing climate issues – shaping perspectives through sensory-driven interactions. In an era where experiential design is becoming an essential tool for communication, Tellart stands at the forefront…

Wade Schaul                                                                                                 Wade Schaul’s Website Wade Schaul…

By blending celebrity influence with McDonald’s cultural ubiquity, this new campaign is poised to be a standout moment in the brand’s UK marketing history, turning one artist’s personal order into a shared national experience. McDonald’s has launched a high-profile collaboration with British music icon Stormzy, inviting fans to “Order like Stormzy” as part of a…

Image licensed via Adobe Stock Turn your creative talent into sustainable business success by following these strategies for growth and profitability. Let’s face it: being brilliant at your craft isn’t enough. If you want to keep up with your rent and bills, not to mention save properly for the future, you also need to be…

By making complex scientific papers accessible and demystifying beauty formulas, this new platform champions transparency and challenges the beauty industry’s reliance on secrecy and mystique. The Ordinary, a skincare brand known for disrupting the beauty industry with affordable, science-backed ingredients, has partnered with Uncommon Creative Studio to bring transparency to the beauty world through a…

By making complex scientific papers accessible and demystifying beauty formulas, this new platform champions transparency and challenges the beauty industry’s reliance on secrecy and mystique. The Ordinary, a skincare brand known for disrupting the beauty industry with affordable, science-backed ingredients, has partnered with Uncommon Creative Studio to bring transparency to the beauty world through a…

NVB’s new identity blends playful modular design with technical expertise to position the architectural firm as a leader in educational spaces. Architectural practices are often defined by their designs, but for NVB – an award-winning firm based in Frome – the need to evolve beyond their buildings has led to a new visual identity and…

Design Army’s campaign for Morphe’s Forbidden Collection transforms beauty into temptation, reimagining makeup as the ultimate forbidden fruit. Ahead of the Chinese New Year—the Year of the Green Snake—Design Army created a wild and wonderful campaign for Morphe’s Forbidden Collection, fusing AI-enhanced surrealism with high-fashion art direction. The idea behind the campaign was to turn…

Aimed at attracting diverse talent by showcasing the museum’s inclusive culture and modernising its image, the new identity reflects the breadth of roles and specialisms within the organisation. To attract and retain diverse talent, the V&A has launched a striking new visual identity for its employer brand, developed by design agency Wonderhood. This new direction…

Image licensed via Adobe Stock Your online presence isn’t just a space to share highlights; it can directly impact your livelihood by attracting clients, collaborators and fans. So, how do you maintain authenticity and approachability without oversharing and jeopardising these relationships? We live in a digital age where social media encourages everyone to “put ourselves…

Design Business Company co-founders How a trio of industry veterans are rethinking branding, digital design, and collaboration for fast-moving companies. Two years ago, Design Business Company (DBCo) was born from a simple but compelling insight: many agencies don’t truly understand how modern software companies think and work. Founded by Stewart Scott-Curran, Judson Collier, and Jordan…

Illustration by Tom Woolley As AI-generated artwork becomes more common, many illustrators worry about being replaced. But by understanding AI’s limitations, refining a unique style, and embracing new tools, creatives can stay ahead. Illustrator Tom Woolley shows us how to future-proof your career in an evolving industry. Stories of brands using AI in their latest…

Image licensed via Adobe Stock Not everyone’s on Instagram! Here are some other places where hundreds of millions hang out. Struggling to keep up with the fragmentation of social media? We’re not surprised. Writing posts for any combination of Instagram, Facebook, X, LinkedIn, BlueSky and Threads can be pretty exhausting. And if you’ve also been…

Mark Krzepis                                                                                                 Mark Krzepis on Instagram

A deep dive into how design studio TEMPLO reimagined GF Smith’s brand identity, balancing heritage with a bold, dynamic vision that embraces colour, movement, and a global creative community. For over a century, GF Smith has been a respected name in the world of premium paper – a brand woven into the fabric of the…

Inclusive Sans by Olivia King From experimental modularity to enhanced accessibility, this month’s releases showcase how type design continues to evolve in both form and function. The second month of 2025 brings us a rich harvest of new typefaces that perfectly illustrate typography’s dual nature: serving designers’ practical needs while pushing creative boundaries. This month’s…

Image licensed via Adobe Stock From chance meetings to lifelong partnerships, creative professionals reveal the collaborations that transformed their work. We all like to think we’re lone geniuses, creating amazing work without any outside help or influence. But if that’s all we ever did, we’d be missing a trick. In practice, the most groundbreaking and…

The studio chose to thread the theme of territory through the book’s graphic design, highlighting the connection between people and places through photography, meridian lines, and different textures. Málaga-based design studio Tiquismiquis Club has designed the yearbook for the Laus Awards for the Association of Graphic Design and Visual Communication of Spain (ADG-FAD). ADG-FAD is…

Matija Bobičić                                                     Matija Bobičić’s Website Matija Bobičić on Instagram

Through her intimate portraits and stories, photographer Robin de Puy reveals the complex humanity behind America’s national identity crisis. What makes an American? It’s a question a lot of people have been pondering on a deeper level recently. But Robin de Puy has been thinking about it a little longer than most. A decade ago,…

The team behind The Public Domain Review unveils a new visual resource, offering a curated selection of 10,000+ historical images, all free to use and explore. The Public Domain Review (PDR) has long been celebrated for unearthing hidden gems from history, offering an eclectic mix of fascinating stories and stunning visuals. Now, the team behind…

The rebrand seeks to bring warmth, humanity, and emotional depth to homeownership, transforming Rocket from a transactional mortgage provider into a trusted partner. Detroit-based fintech platform Rocket recently revealed a new identity designed by Otherway. It was launched as part of the first phase of the company’s brand re-stage, which is set to be fully…

Zoey Frank                                         Zoey Frank’s Website Zoey Frank on Instagram

Still from the 2025 Super Bowl ad When Sally Met Hellmann’s. Image credit: Hellmann’s It’s a touchdown for creativity, as US advertising’s biggest night delivers some spectacular commercials. The Super Bowl has long been more than just a football game—it’s a cultural phenomenon that transforms advertising into an art form. From Apple’s groundbreaking 1984 commercial…

Image licensed via Adobe Stock Go beyond likes and algorithms with these real-world strategies for creative success. Feeling sick and tired of fighting algorithms? Are you fed up with endless scrolling and desperately trying to game platforms that seem designed to keep us chasing likes and views? Lacking the will to post on the increasing…

Illustration can be a lonely career, but Ashwin Chacko and Clive McFarland are on a mission to change that through a community that connects and supports Northern Ireland’s often-overlooked creative talent. Anyone who’s gone down the solo career route knows it can be a lonely life. Even if you love what you do, it’s easy…

Biti’s Hunter makes sneakers that the Vietnamese youth can wear with pride. Now, it has an identity that competes with global brands without compromising on its roots in the country’s culture. M — N Associates has rebranded Vietnam’s national sneaker brand Biti’s Hunter, introducing a completely new trademark, logotype, custom typeface, and holistic branding system…

Artist and designer Morag Myerscough We headed to Falmouth University to see how they’re running their new ‘Design With’ module, which aims to bridge the gap between industry and academia. When you enter the creative industry as a new graduate, there will always be a part of you that feels like a fish out of…

Born from late-night brainstorms, big dreams, and a healthy dose of trial and error, Smith & Diction has grown into one of Philadelphia’s most exciting design studios. As it happens, Mike Smith, co-founder of design and copy studio Smith & Diction, told his now-wife and business partner Chara about his plan to start his own…

Cadbury’s latest campaign reimagines how we split our favourite chocolate bars, using playful packaging to celebrate everyday acts of generosity. Cadbury has again captured everyday generosity with its latest integrated campaign, ‘Made to Share’. In collaboration with its global creative agency VCCP and with packaging designed by Bulletproof, the chocolate brand has introduced limited-edition Dairy…

London agency’s campaign draws on futurism, realism, ’90s rave, surf and skate culture to support V2’s release of the training shoe that sparked a movement What do CrossFit and rave culture have in common? Perhaps more than you’d think. Communion with your tribe, physical exertion, endorphins and apparel that fuses style, comfort and performance. As…

Conor Gault                                                                             Conor Gault’s Website Conor Gault on Instagram

Image licensed via Adobe Stock Thinking of switching networks this year? We assess the options for creatives. Whatever social network you use, you’ve probably noticed a lot of people loudly (and sometimes pompously) announcing they’re leaving it for a variety of reasons. Most of us know the arguments for ditching X, Threads, Facebook and Instagram…

Image licensed via Adobe Stock Substack is for reading, as podcasts are for listening. And with all that’s happening with changing algorithms on social media, creatives are finding a new home there. If you’re curious, here’s how to get involved. Once upon a time, people got their news and features from printed newspapers and magazines.…

Photos © Tim Sonntag Like vinyl album covers, perhaps magazine design is making a comeback via eye-catching publications like Famous For My Dinner Parties. We talked to its designer, the Danish-Icelandic creative Lind Haugaard. Magazines. Food. They’re the same when you think about it. The content is what you need, but the appeal is in…

Step into Nude Project’s bold new flagship store in La Roca Village, where magnificent wooden bookshelves blend fashion with culture in a space that redefines retail. If I said the words’ Nude Library’ to you, what springs to mind? Is it a beautifully designed flagship store in a Spanish shopping village? Well, that’s what we’re…

Seba Cestaro                                                         Seba Cestaro’s Website Seba Cestaro on Instagram

Loughborough isn’t just one of the UK’s most prestigious universities. Studying graphic design here can really kickstart your career in the industry… as this list of influential alumni showcases. Loughborough University’s BA (Hons) Graphic Design programme has long had a strong reputation. For instance, it’s been ranked at the top end of the Guardian University…

Esther Sketches – Curating for Change at the Imperial War Museum. For many artists, there’s nothing better than drawing and painting in real life. And, if you’re good at it, there are clients out there who will pay handsomely for your live illustration talents. Ever since Creative Boom began, illustrators have told us they love…

Traffi’s new identity honours its past triumphs while positioning it as empathetic and passionate, something quite unexpected for a PPE company. Lancashire-based brand agency SUN has collaborated with PPE leader Traffi to overhaul its visual and verbal identity, which now includes a new typographic system, iconography and sustainability logo. Around 60% of the UK workforce…

New illustrations are a key part of the brand’s new identity, designed to help its new Greek and Kefir products stand out on the shelf. London-based B&B studio has revamped Yeo Valley Organic’s entire visual identity and product range architecture through a combination of small tweaks and more dramatic overhauls. Most people will have seen…

Marcelle Reinecke                                     Marcelle Reinecke on Instagram

Oh, the buzzwords we still use but chuckle at. Image licensed via Adobe Stock We explore which buzzwords creatives want to banish and look into a useful new app that might just be the answer to our prayers. Ah, the creative industries—where everyone is an innovator, a disruptor, and, apparently, a master of “synergy”. But…

Oh, the buzzwords we still use but chuckle at. Image licensed via Adobe Stock We explore which buzzwords creatives want to banish and look into a useful new app that might just be the answer to our prayers. Ah, the creative industries—where everyone is an innovator, a disruptor, and, apparently, a master of “synergy”. But…

FORM Studio. Photography via. 2025 marks the start of a new generational demographic, Generation Beta, born between now and 2039. Futurists are already trying to guess what characteristics will define this group, whether it’s significant technological integration, a culture of enhanced curiosity and inclusivity, or a hyperawareness of sustainability. Earlier this month, we highlighted 10…

FORM Studio. Photography via. 2025 marks the start of a new generational demographic, Generation Beta, born between now and 2039. Futurists are already trying to guess what characteristics will define this group, whether it’s significant technological integration, a culture of enhanced curiosity and inclusivity, or a hyperawareness of sustainability. Earlier this month, we highlighted 10…

Through accessible e-books and practical advice, Seasoned aims to demystify branding and provide actionable insights for aspiring creatives. Global design studio Koto has launched a new learning hub to bridge the gap between design businesses and prospective talent. We’re all too aware of the barriers to entry into the creative industries, and despite many working…

Let’s raise a glass of scotch and light the fireworks for the illustrator behind Royal Salute’s Lunar New Year Special Edition box art for 2025! As Lunar New Year is celebrated in Asia and by cultures around the world, British-Chinese illustrator Jason Lyon has unveiled a project very close to his heart. Working in his…

‘Making Every Journey Matter for 25 Years’ includes illustrated posters that will be rolled out throughout 2025, each offering a different take on the same brief. VCCP and Wavemaker UK are behind the creative work for Transport for London’s (TfL) new integrated ad campaign, which marks its 25th anniversary through vivid illustrations. The whole campaign…

In addition to profiling established creatives, we like to keep in touch with new talent on the scene, so we caught up with Beth Bennett to see how she’s found her first few years in the industry. Plymouth-based illustrator and graphic designer Beth Bennett is a fairly new face in the creative industries, having only…

The studio designed some shady graphics that show you can get a tan without the hassle or harm to your skin. There’s nothing quite like the glorious feeling of a fresh tan. Your clothes look better, and your skin is glowing—it’s like having an added layer of confidence. Fake tan has existed since the 1960s,…

Lorenza Luti is leading Kartell with a blend of innovation, family legacy, and a deep commitment to Italian design, driving the brand’s growth worldwide. After just a half-hour chat with Kartell’s marketing and retail director Lorenza Luti, it’s clear that this is a woman who really does it all. Not only is she at the…

Dadu Shin                         Dadu Shin’s Website Dadu Shin on Instagram

(L-R) Sophie Mahon, Afreena Islam Wright, Darren Pritchard, Courtney Hayles, Lisa Mattocks, Gherdai Hassell, Venessa Scott. Photography by Jules Lister The groundbreaking initiative by Manchester arts centre HOME provides vital resources for local artists and creatives, including studio spaces, networking opportunities, and public exhibitions, all housed within three newly transformed railway arches. Tucked under one…

Over the last five years, this Nottingham-based artist has unleashed a flurry of ever-changing, brutally honest, but beautifully crafted imagery, creating for big brands but staying true to her own vision. Like many of the world’s most talented illustrators, Emmy Lupin’s journey into the profession was not exactly direct. She studied advertising and worked in…

As a creative person, sometimes you have to listen to your inner child. After all, that’s who learned to draw in the first place! Artist Cindy Kang is embracing children’s illustration and discovering new levels of empathy and emotion. Around this time of year in 2021, we tipped the New York-based illustrator Cindy Kang as…

If you’re going to represent emerging food and drink brands and independent restaurants, why not have an identity that reflects that sector? We find out more about Cluny Studio’s brand overhaul for the London PR agency. There are many clever ways to align yourself with the sector you’re trying to win clients from, and a…

Jordan Warren                                             Jordan Warren’s Website Jordan Warren on Instagram

The award-winning Parisian photographer and art director takes us on a journey through the establishments where you can rent for an hour and “rest”, living out your wildest fantasies in a hotel shaped like a castle, ship, or flying saucer. It’s not long until Valentine’s Day, that regular fixture on the calendar that encourages us…

As well as speaking to fans new and old, the football club is opening up to more commercial and cultural partners as it enters the Championships for the first time in 25 years. London agency LoveGunn has collaborated with Oxford United on its new identity, designed to reach beyond football into new cultural and commercial…

Meet the artist based in Poland who creates bold, geometric, and playful art designed to make you smile or leave you curiously intrigued. Maciek Łazowski, a talented 3D and 2D illustrator based in Warsaw, has a name as unique as his work. As he puts it, his first name sounds a bit like “my cheque”,…

Parkinson’s UK unveils a bold new look with help from Red Stone. Focusing on ‘living well today’, the refreshed identity combines accessibility, personality, and purpose to support those living with the condition. London creative agency Red Stone has teamed up with Parkinson’s UK to give its brand a bold new look that’s all about meeting…

Some elements of the new identity are inspired by the architecture of the brand’s new home in Edinburgh’s city centre, The Arches. The Glasgow team of international design studio D8 has designed a new brand world for Edinburgh Gin, supporting the redesign of its core range bottles, which happened back in 2023. The previous redesign…

A shopping centre car park in Stockport, often dismissed as an eyesore, is the surprising inspiration for View Through a Hole. Waters’ series of sculptures reimagines the 1965 modernist screen as a celebration of the town’s overlooked architectural heritage. Stockport’s Merseyway car park might not win any beauty contests, but its distinctive modernist screen has…

Come with us on a deep dive into the last twenty years of Sam Gilbey’s freelance illustration practice. We’ll find out what inspired him, how he got through difficult periods, and what advice he’d give to up-and-coming illustrators. If you’re a person who knows and follows the world of visual arts, I’d only have to…

From soft, retro-inspired illustrations to packaging that demonstrates the product’s effects, Them 1888’s new milk powder brand is set to stand out among competitors. Milk powder isn’t exactly a staple product in Western countries – and I don’t mean baby formula; I mean a powder alternative to the pints of milk we have in our…

All images courtesy of Bentzion Goldman, Mother Design Senior designer at Mother Design Bentzion Goldman looks back on his 2024 predictions and takes an educated guess at what might happen in the world of brand design this year. At the start of last year, I predicted that brands would take varied approaches on how to…

Football club rebrands are always super tricky, but Gretel has taken a ‘refresh’ approach to the project, polishing some fan favourites and putting the brand at the top of its game. New York is recognised worldwide for its colossal character. Even the city’s boroughs each have their own eclectic personalities that intertwine to create a…

Lia Lepre                                                     Lia Lepre’s Website Lia Lepre on Instagram

Image licensed via Adobe Stock Don’t let other people tell you whether you’re a success or not. Here’s how to manifest success on your own terms. Success has traditionally been measured by awards, accolades and acclaim. You feel like a success if you land a high-profile client, win a D&AD Award, or get mentioned in…

This inspired collaboration between artist Aylal Heydarova and schoolchildren from across London takes a decidedly local approach to telling a global story. Art has the power to move us. But how often does it inspire, unite and educate? The #SavingButterflies project is a rare gem that achieves all this… and more. Cleverly, it manages to…

Image licensed via Adobe Stock Designers should pay attention to a new report from the World Economic Forum. Worried about your job in graphic design? If not, then maybe you should be. Because the latest Future of Jobs Report from the World Economic Forum (WEF) has delivered sobering news for the profession. The 2025 report…

Image licensed via Adobe Stock Got stuck in a Pinterest rut? Here are some other options. Founded in 2010, Pinterest has revolutionised the way people discover, collect and share ideas through its virtual pinboards. For millions, it’s become a go-to for creative inspiration, helping with everything from planning a wedding to redesigning a home. The…

Tom Day                                                                                 Tom Day’s Website Tom Day on Instagram

After more than six decades in business, the American snack brand turned to the Manchester studio to revitalise its identity and help it stand out in an increasingly saturated market. Manchester-based creative agency LOVE has unveiled a vibrant new identity for US snack brand Back to Nature. The work, which includes a packaging portfolio redesign,…

Images via Adobe Stock Keir Starmer says the UK can become a leader in AI – but at what price to the artists, illustrators, animators, musicians and writers who have given the country its thriving creative industries? The Creative Rights in AI Coalition has called on the British government to provide assurances that copyright held…

A surprising fact about the LBX model is that its SUV-style “planted” look is partly inspired by the shape of traditional Japanese kagami-mochi rice cakes. As someone whose first car was a mint green Fiat 500, I’ve always wanted to feel the confidence that comes with that ‘big car energy’ on the roads. The problem…

Nadine Tralala                                                                             Nadine Tralala on Instagram

Senior Designer at Nike Global Brand Design Retail Yenny Zhang takes us through her education and career so far, revealing the best bits and the challenges she faced along the way. As a child, Yenny Zhang was always into drawing and calligraphy, using it as a tool to help her stay calm and focused. It…

Mott’s Clamato Caesar is a legacy brand that has barely changed for decades, but its new identity has found a way of reinforcing its heritage with a modern and desirable touch. Montreal and LA-based studio Wedge has been behind the brand evolution of Mott’s Clamato Caesar, “Canada’s Cocktail”, since 1969. If you’re not a local,…

The entire library of the type foundry is used across the book, highlighting the best and worst musical double acts over the years. If you’re a music enthusiast and a type geek, you’ll know that finding a book to satisfy those two interests would be quite the challenge. Well, look no further! Transatlantic type foundry…

The new identity centres on an updated wordmark inspired by the founder’s classic trucker hat and an evolution of the iconic blue and yellow colour palette. For the first time in 20 years, Walmart has thoroughly refreshed its brand identity to demonstrate its position as a people-led, tech-powered omnichannel retailer. Though we now recognise it…

Islington Squares transformational rebrand seeks to attract people to the site through bold motion graphics and a welcoming tone of voice. Campbell Hay has developed a new identity for Islington Square, establishing it as a new London retail destination that brings energy and life to the area. While Islington Square’s original brand focused on residential…

Breadstall’s disruptive identity firmly places it in the subcategory of new-wave pizza restaurants emerging across the capital, but its bakery-style brand differentiates it even further. If you’re a Londoner, you’ll definitely have heard of Breadstall, one of the most popular food vans in south-west London. Since 2008, queues have formed along Northcote Road full of…

All images via Adobe Stock As the world faces existential crises and the codes of success falter, witchcraft offers more than a nostalgic aesthetic—it’s a call to rethink brands, creativity, and connection. Holly Kielty explores how. Witchcraft. It’s a word that’s had a visible, powerful rebrand throughout the ages, going from a byword for healing…

The new film is the seventh instalment in the Generosity campaign, also known as the ‘There’s a Glass and a Half in Everyone’ platform, which highlights family bonds and the lasting impact of small, special acts of generosity. Cadbury has unveiled its latest ad ‘Memory’, created in collaboration with its global agency of record, VCCP.…

Haltung by Order Type Foundry From the timeless sophistication of SLTF Bergamot Grotesk to the cultural preservation of Munegascu, 2025 is already shaping up to be a stellar year for type. Wow, where does the time go? We’re well into a new year and an astonishing quarter of the way through the 21st century. Meanwhile,…

Magazine-turned-podcast-turned-design studio MOUTHWASH is celebrating five years this year, so we caught up with the founders to see how it’s gone so far and what they have in the pipeline for the next five. The four partners of MOUTHWASH Studio in Los Angeles always knew they would do something significant in the creative industry. What…

Image licensed via Adobe Stock Not filed your return to HMRC yet? Don’t panic. Follow these eight simple steps to avoid a fine and sleep easy. Have you seen the date? For months now, you’ve thought tax deadline day was ages away. Now it’s just a matter of days! Argh!!!! Missing this deadline can result…

For a sport as dynamic as this one, expect an identity full of dynamic curves and exhilarating motion design. When you watch MotoGP, you’ll soon realise it’s more than just a sport. Those who compete show exceptional levels of skill, physical fitness, and mental toughness, and it needed a brand identity that could convey all…

Debbie Tea                                                                                                     Debbie Tea’s Website…

Image licensed via Adobe Stock. Credit: Logoboom It’s not just about movie stars. We chat to ordinary creatives whose lives have been turned upside-down by this evolving disaster. Los Angeles County is currently facing one of its worst wildfire disasters in history. Fuelled by hurricane-force Santa Ana winds and bone-dry conditions, a series of relentless…

Shortlisted artworks L-R: Toshio Saeki for Geordie Geep; Mat Maitland/Tung Walsh for Galantis; Joshua Gordan for New Dad; Hvass & Hannibal for Efterklang; Matt Hansel for Foster The People; Lulu Lin for Fontaines DC The winning artwork explores themes of the divine feminine and features a very particular shade of blue with strong line work.…

In this fun and creative ad, the iconically northern tea brand has recruited Sarah Lancashire CBE to solve a crime against tea lovers. Back in 2017, Yorkshire Tea launched its extremely successful and comedic campaign, ‘Where Everything’s Done Proper’. It has since welcomed countless stars into its team, from Sir Patrick Stewart, Sean Bean, and…

The London motion directors at Kitchen have unveiled a gorgeously dazzling and psychedelic animation for The Great Frog Vintage Market. Your eyeballs are in for a wild ride if you happen to land on any of the social accounts promoting The Great Frog – a jewellery brand going back to the 1970s, famous for its…

While brands in the fusion space are already falling into stereotypes, STEP is standing out from the crowd with a colour palette inspired by the synthetic image of future plasma. Among Equals is behind the identity for new UK energy programme STEP, designed to position the brand as ambitious as NASA’s Apollo missions. As a…

Sally Elena Milota                                         Sally Elena Milota’s Website Sally Elena Milota on Instagram

Project by Storm Wigget for Cecilia’s Farm Peeled Cling Peaches The leader of the school’s new Online Master in Brand Design explains why it’s the ideal launchpad for aspiring brand design leaders. If you want a career in a creative field, then brand design is very much considered, not least because it’s a skill that’s…

Tesco’s new ‘quality’ campaign by BBH London redesigns its logo with fresh food Chuck Studios business lead Robert Volten highlights the best and worst uses of famous brand assets in 2024 and gives brand leaders three resolutions for 2025. The start of a new year always brings time for reflection. However, where many are looking…

With a multimillion-dollar campaign by Leo Burnett and a fresh brand identity by Wolff Olins, the all-inclusive resort company hopes to bring the soul of the Caribbean to the forefront. Sandals and Beaches Resorts has unveiled its new multi-media advertising campaign, developed by Leo Burnett. It includes an evolved visual identity designed to span customer…

In the new and improved brand, expect graphics inspired by art books on Cold War propaganda, spy movie posters from the 1950s and ’60s, and vintage adventure and educational book covers. New York City and New Orleans-based design studio The Collected Works has developed the branding and overarching design system for SNAFU Media and the…

Image licensed via Adobe Stock. Credit: CDPiC TikTok could be banned in the US in a matter of days. Here’s what we know. No, you’re not dreaming. The US is on the verge of banning TikTok, the wildly popular video-sharing app. And there’s a very good chance it will happen. Driven by national security concerns…

Image licensed via Adobe Stock Get the rizz and don’t be Ohio, with our guide to the new generation making everyone else feel old. It’s 2025, and that can only mean one thing. Just when you’d got used to ‘Gen Z’ being a synonym for young people, the game has changed again. Right now, members…

Image licensed via Adobe Stock Most of us are spending far too much on unnecessary subscriptions. Follow our tips on how to slim things down. Let’s be honest; it’s astonishingly easy to sign up for subscription services. From streaming platforms and fitness apps to meal kits and premium software, many of us find our bank…

Philips / TP Vision We sat down with Katie Kubrak, a Central Saint Martins alumni and head of insight at Nirvana CPH, to discuss the future of packaging design. Hint: It’s circular, sensorial, and doesn’t cut corners. In an era when consumers expect packaging to be far more than just a protective shell, designers are…

Image licensed via Adobe Stock Struggling to get motivated right now? Follow our practical guide to reigniting your creative spark this January. The festive season has faded, the last mince pie has been devoured, and the fairy lights have been packed away. But hold on a second… it feels like the holidays have only just…

Lexus’s chief designer, Sellene Lee, and general manager of international strategic communications, Heather Updegraff, give us a glimpse into the future of the Lexus brand and products. On average, a person spends four and a half years in a vehicle over their lifetime. Given this, it’s unsurprising that many people see their cars as an…

With a new name, bespoke wordmark, unique photography style, and more, the firm is better equipped to evolve and carve out its own distinct place in the sector. SomeOne has developed a new name, brand strategy, and radical visual identity for one of London’s fastest-growing chartered accountancy firms, now called HaysMac. In addition to specialising…

With bold use of imagery and colour, the new assets aim to get people talking about water, sanitation and hygiene in developing countries. Since 2010, Toilet Twinning has been an international non-profit that funds global water, sanitation, and hygiene (WASH) programmes run by Tearfund – a Christian charity that partners with churches in over 50…

Marc Librizzi                                                     Marc Librizzi on Instagram

Varvara Gorbunova                                                                                 Varvara Gorbunova’s Website Varvara Gorbunova on Instagram

Almost Free Services                                                                         Almost Free Services’s Website Almost Free Services on Instagram

Nature’s beauty, fragility, and those rare moments when we feel at one with it are key themes for this Irish artist, who brings them to life through soft details and bold contrasts. New beginnings can be a fantastic source of ideas and creative energy for an illustrator. Mark Conlan is an artist whose journey began…

DesignStudio has unveiled a new visual identity for the global fitness franchise, focusing on its energising benefits for members. The world of fitness has changed hugely over the last decade, not least thanks to new technologies from the likes of Fitbit and Apple. But the tech giants aren’t the only game in town. Other, more…

Studio Morfar and illustrator Doug John Miller worked together to create a fun but functional identity for the new home services app. Copenhagen-based design agency Studio Morfar is behind the identity, website and app for Yoderlay, a new offering coming soon to the UK that aims to seamlessly connect trusted tradespeople with local customers. The…

Business class just got more accessible and experiential on board Cathay Pacific’s Boeing 777-300ER fleet, thanks to JPA Design. For those who have flown Business Class before, you’ll have noticed how every element of the experience has been carefully designed and planned to make you feel as comfortable and relaxed as possible. It truly is…

Kelly Burgess                                 Kelly Burgess’s Website Kelly Burgess on Instagram

The Bath agency explains how they rebranded Karnival, a London-based catering business that delivers street food to offices, events, and markets. You’ve heard of Just Eat, Deliveroo and Uber Eats. But what about Karnival? Founded in 2016, this London-based catering business offers something a little different: capturing the magic of street food markets and delivering…

To promote the reality show The Real Housewives of Beverly Hills on streaming, D8 Studio reimagined its world in a remarkable way. Since 2010, The Real Housewives of Beverly Hills has been a reality television series that follows the lives of wealthy women in this exclusive Los Angeles suburb. It features a lot of makeup…

This year, we’ve seen countless memes, articles, social media posts, and even TV segments about rebrands, but do we need to draw a bolder line when critiquing design work? It’s no secret that many creative professionals have a bit of a love-hate relationship with LinkedIn. From virtue signalling and promoting hyper-productive hustle mentality to oddly…

Originally from Denmark, Julie Solvstrom has become a leading light in Vancouver’s creative community with her beautiful, organic approach to illustration and typography. In a world where synthetic imagery is on the rise, illustrator and typographer Julie Solvstrom has the antidote. That’s not to say her style is traditional—it feels graphic and modern. And it’s…

This heartwarming preschool show is capturing the hearts of audiences, and putting Birmingham on the animation map. Children’s TV has long been the saviour of exhausted parents, desperate for something to distract their little ones for a short while as they catch their breath. So, ultimately, you don’t really care whether it’s any good or…

Designed by Kingdom & Sparrow, Delancia transforms South Portuguese wine into a design-driven celebration of landscape, culture, and everyday moments… one illustrated bottle at a time. You know how half the fun of a good night out is the anticipation, the planning of where to meet on WhatsApp, and the dancing around to music in…

This new-to-market product might put you to sleep, but the brand definitely won’t! With unique, rhythmic patterns and a stand-out blue hue, Cuddle Sleep Health is set to shake up the sleep sector. Earthling Studio has developed the brand positioning and created the visual and verbal identity for Cuddle Sleep Health, a new entrant into…

Designed to highlight the charity’s unique services and way of working, the identity has already seen positive responses from key stakeholders. Independent design agency Brand Ethos and brand voice specialist Becolourful are behind the name and visual identity for Waythrough, a major new charity set up to support vulnerable people through their recovery journey. Formed…

Ramona Jingru Wang                                                                                                        …

If you remember the classic Jayou from Jurassic 5, prepare to feel old—it’s just entered the advertising realm for the first time. It forms the backdrop of Kellogg’s new campaign, which launches today alongside its bold new visual identity for its cereal range, created by Landor. In a move to build on its 117-year legacy…

The Mumbai agency drew on the tradition of Indian miniature paintings to create an atmosphere that is at once notorious and hypnotic. Inspired by the tradition of making a perfect cocktail, Pass Code Only (aka PCO) is a one-of-a-kind cocktail bar located in Vasant Vihar, D-Block Market, in South Delhi, India. True to its cryptic…

Journey of Wood, created by Oh Brother Creative, tells a fascinating story of meticulous craftsmanship in south London. Anyone with a love of music will find it fascinating. Tarik and Hax of Oh Brother Creative is a London-based team specialising in video production and commercial photography. They make content with a distinct natural look based…

How Tête de la Course embraced the concept for a special edition Trappist beer and used it to craft an object of desire Golden artworks gleam on deep brown glass. Meticulously drawn gothic ornamentation. A sense of quiet, craftsmanship, and quality. Corked and sealed with a classy black muzzle. It sounds like the brief for…

Matthew Troyer                                 Matthew Troyer’s Website Matthew Troyer on Instagram

Designed by award-winning creative director Chris Chapman, adam&eveDDB’s new brand identity for Agua de Madre’s fizzes with joy and purpose. Agua de Madre is a water kefir traditionally brewed in small batches in London. Naturally low in sugar, this sparkling beverage offers numerous health benefits derived from the fermentation process. Firstly, it’s naturally low in…

Formed from the architecture of Bristol itself, this stomping tyrannosaur marks 20 years of Andy Council’s gigantic Cretaceous assemblages. Bristol-based illustrator and mural artist Andy Council has unveiled the latest in his ongoing series of dinosaur images in the city’s Cabot Circus shopping centre. Covering 60 square metres, it’s one of the biggest yet and,…

Subversive Sirens. Photo by Ackerman + Gruber Swimming is integral to our culture, from TV and sport to public life. Splash!, curated by Amber Butchart, brings all those aspects together in an upcoming must-see exhibition. One of the best things about London is the number of museums and art galleries which are absolutely free to…

Photography by Aya Wind In her debut graphic novel, Home Bound, the Tel Aviv-based illustrator explores the complex, fragile nature of belonging via a word-free odyssey in which the visual language speaks for itself. Maya Ish-Shalom is an illustrator from Tel-Aviv, Israel, who’s known for crafting digital and hand-drawn illustrations for books, brands, ad campaigns,…

Jessica Vollrath                                                 Jessica Vollrath’s Website Jessica Vollrath on Instagram

© Justin Sutcliff 2023 The groundbreaking exhibition Bigger & Closer transforms Manchester’s Aviva Studios into a canvas of artistic discovery. We went to its grand opening this week, and it was nothing short of spectacular. Walking into David Hockney’s Bigger & Closer (not smaller & further away) felt like stepping into a kaleidoscope of colour,…

The New York-based agency unveils a bold new NSFW publication celebrating the LGBTQIA+ community through innovative visual storytelling. You don’t see a lot of new print magazines released these days. Gone are the times when publishers could launch 20 new titles a week, hoping that at least one of them would find a mass audience.…

Book photography by Robbie Maynard This side project by Olly Wood of McCann London confronts some sacred cows… both metaphorically and literally. If you’ve ever read any of the career tips articles we share on Creative Boom, you’ll probably have heard a lot of positive noises about side projects. They’re a great way to give…

The beauty tropes of old are nowhere to be found in Ingenious’ new brand – only science, wellness, and super sleek packaging. Like most naturally occurring supplements, collagen has been around for a long time. However, it has seen a surge in popularity in recent years that shows no signs of slowing. In the UK…

Chris McPherson                                         Chris McPherson’s Website Chris McPherson on Instagram

Tad Carpenter, image courtesy of the designer. Need a creative boost? Get inspired by these 25 talented graphic designers whose innovative work has earned them recognition and admiration from their fellow creatives. In an ever-evolving creative landscape, graphic designers can’t sit still for long. So, the best in the business are constantly pushing boundaries and…

Data centre company Centersquare’s new identity features assets created by a custom data visualisation tool and a UI system designed to eliminate confusion. Jones Knowles Ritchie (JKR) is behind the naming, positioning, and visual identity of the new B2B data centre company Centersquare. It is designed to emphasise adaptability and stand out among the rigid,…

Networking tips for creatives. Image licensed via Adobe Stock Networking may seem scary, but building genuine connections is key to unlocking new opportunities and accelerating your career in 2025. We share tips from the community on how to go about it. For many creatives, networking can feel daunting. Especially if you’re shy or introverted, the…

Annotated maps by famed designer Harry Beck shed new light on the history of London’s transport system and make their public debut in this new gallery exhibition. A new exhibition at The Map House is giving visitors the chance to explore the evolution of London’s Tube system and the iconic London Underground map over 160…

Jazz Keillor                                 Jazz Keillor’s Website Jazz Keillor on Instagram

According to the global colour experts, the “evocative soft brown” sums up how we’re all feeling—how we’re all hankering after some much-needed comfort and calm. Pantone’s Colour of the Year is considered one of the most closely guarded secrets of the creative industry, and it’s just been officially announced. For 2025, we bring you Mocha…

Jaguar’s rebrand was the most talked-about rebrand of the year We look back at the biggest creative stories of 2024, what was behind them, and why they mattered. It’s been a rum-old year, hasn’t it? The challenges facing creatives and agencies have been multifold, from economic disruption to political change and a rapidly evolving media…

Image licensed via Adobe Stock The coming year is a great opportunity to do things differently and unlock your career potential. We share practical strategies from the creative community to help you do so. New year, new you. It’s a nice idea, right? But just because the date changes on the calendar doesn’t mean anything…

Made from a 3D-printed bioplastic called Nuatan, the living, breathing sculpture responds to both users and the environment. At this year’s much anticipated Miami Art & Design Week, Lexus has unveiled Liminal Cycles, a multi-sensory and responsive installation created in collaboration with Bratislava-based research and design studio Crafting Plastics. The project marks the automotive brand’s…

Chalzea Xu                                                         Chalzea Xu’s Website Chalzea Xu on Instagram

Jason and Nile Kelly – taking a break. This simple wellbeing app from the London creative studio Ochee, helps creatives take regular breaks and was created by a father-son team. Graphic designers, illustrators, web coders, and even copywriters—we all know what it’s like working in the creative industry. We spend long hours staring at a…

“I focus on creating what I want instead of what I think the industry expects of me,” says the multi-talented Dutch illustrator Robin Raaphorst. Over the last couple of years, Robin Raaphorst’s portfolio has transformed in terms of breadth, themes, and quality. A graduate of HKU Utrecht’s game art programme, she has mastered areas such…

A bespoke font and hand-printed illustrations created using real potatoes take centre stage in the new designs. BrandOpus has refreshed the design of McCain Foods’ whole GB and EU packaging portfolio, which now includes a new bespoke typeface and printed brand assets. As the long-term brand agency partner of McCain Foods, BrandOpus had recently worked…

What does Jaguar’s future look like? Bold, dramatic, and utterly unexpected if today’s big reveal is anything to go by. Type 00 is a fearless vision of modern luxury, featuring cutting-edge innovation alongside striking artistry. It gives us more of the new identity in all its glory. When Jaguar launched its new visual identity last…

By Kyle Platts, Brilliant Artists We picked the brains of experienced illustration agents at Pocko, IllustrationX, Illozoo, Brilliant Artists, Handsome Frank and Norte for their take on the coming year. While 2024 has been pretty morale-sapping for many illustrators, perhaps 2025 will bring new hope and enthusiasm to the sector. We are settling down to…

By Kyle Platts, Brilliant Artists We picked the brains of experienced illustration agents at Pocko, IllustrationX, Illozoo, Brilliant Artists, Handsome Frank and Norte for their take on the coming year. While 2024 has been pretty morale-sapping for many illustrators, perhaps 2025 will bring new hope and enthusiasm to the sector. We are settling down to…

A piece for the New York Times. For this Brooklyn artist, creating an illustration is about spending time with it, exploring it, and finding that moment when things fall into place. The subtle tilt of a woman’s smile, gentle hatching that shades and textures an unusual leaf, the breeze catching some fabric so it floats…

6 x A6 Christmas Cards – Cable Car Cosy by Lucy Hariades Forget generic, mass-produced products! This year, celebrate the season with beautifully crafted cards that tell a story, support independent creators, and bring joy to your loved ones. The art of sending Christmas cards is more than just a seasonal ritual; it’s a chance…

The new design tackles challenges unique to India’s retail environments, including low lighting and visibility. Taxi Studio has revealed its work on Carlsberg Elephant, which was designed to communicate its new premium position in India’s evolving drinks market. With an incredible annual growth rate of 40%, Elephant is one of India’s best-loved brews and an…

Charlotte Rainville                                                                                                          …

For the Polish pop band Big Bike Orchestra. From digital painting to cut-paper stop-motion animation, this award-winning Chinese artist is passionate about creating visual narratives with energy, positivity, and a sense of life. The pandemic was awful, let’s make no bones about it, but just how many talented creatives discovered their true calling during lockdown?…

Image licensed via Adobe Stock You need a break… so don’t waste your time off because you didn’t prepare! Follow our easy tips for closing down the year with precision, peace, and professional prowess. Christmas is coming… isn’t that great? Unfortunately, this is a sentence you rarely hear creative professionals say. Because while we all…

Seeking typographical inspiration? These fresh and feisty font releases bring a sense of warmth and character to the festive season. As the festive holiday season approaches, we just have time to share some of the best new typefaces for December. And boy, are they worth checking out. This December, independent type foundries are pushing the…

Image licensed via Adobe Stock We share stories of success from the Creative Boom community and discuss how they can help us all prosper in the year ahead. As 2024 draws to a close, it’s natural to take stock of the year behind us. For the creative community, it’s been a year of challenges, growth…

Barbara Rossi                                         Barbara Rossi’s Website Barbara Rossi on Instagram

Feeling creatively stuck? Award-winning author and creative director Radim Malinic explains how creativity lies not in relentless effort but in cultivating mindful, intentional practices that nurture our innate problem-solving abilities. Creativity is almost impossible to define. That’s part of its magic. Regardless of who we are or what we’re creating, it’s a process that always…

Jesse Zuo                                         Jesse Zuo on Instagram

The irreverent, tank-driving troublemaker has been captured in a somewhat sultry moment by her original creator for a one-off open-edition print. Way back in 1988, comic artist Jamie Hewlett and writer Alan Martin created Tank Girl—a female character with a snarl, wit, and attitude who seemed to perfectly represent the vibe of a youth culture…

While the country watched the crowning of another Great British Bake Off winner, we caught up with the man behind the moreish illustrations on the show. It’s impossible to visit the homepage of Welsh illustrator Tom Hovey’s website without working up an appetite. From mouth-watering burgers to boozy ice creams, he’s drawn up a dream…

Image licensed via Adobe Stock In a world that rewards relentless hustle, it’s easy to lose sight of what’s important. In this deeply personal article, award-winning creative director Radim Malinic explores what happens when the pursuit of achievement takes over, leaving our health, happiness, and purpose in its wake. The speed of life in the…

James Wignall has curated a new reel to encapsulate his recent animation work and created a fresh visual identity to boot. Mutant Hands – AKA animator and art director James Wignall – burst onto the creative scene back in 2005, one of a new wave of creatives at the vanguard of the noughties motion graphics…

Peggs & Son, Brighton From Edinburgh to Cornwall, discover some of Britain and Ireland’s most characterful independent boutiques, offering unique gifts and treasures for mindful shopping. Let’s be honest: the world economy isn’t in the best shape right now, and many of us are suffering. So, if you do have some cash to spend on…

Image licensed via Adobe Stock With Christmas Jumper Day just around the corner, we thought we’d seek out the best festive knits for our creative community. From Gremlins to snowy beavers, we’ve got something for everyone. Every December, millions of people across the UK put on a festive knit for work (or school) and make…

SomeOne founding partner Simon Manchipp delves into their recent project with the Motability Scheme, explaining why brands in this sector need to change. Nowadays, there’s no excuse for brands and services to be inaccessible with so many tools at their disposal to ensure otherwise. Equally, there’s no reason to ‘play it safe’ and compromise on…

© Photography: Peter Hauser Kühne’s latest publication wrestles with the romanticisation of craftsmanship in a digital age and explores how he merges these two worlds through his ever-evolving practice. It seems that everywhere we look, there is news on advances in technology and the rise of digital techniques, even in the art and design world.…

Reveka Pasternak                                         Reveka Pasternak’s Website Reveka Pasternak on Instagram

Image licensed by Adobe Stock From finding clients to emergency funds, seasoned freelancers share their hard-won wisdom on making the leap into self-employment. January is just around the corner, and it’s traditionally a month for fresh starts. So you may well be thinking right now of taking the leap into freelancing: chasing the dream of…

Katty Maurey, Daphne Schenderling, Abi Bi, Becky Colvin and Helen Brady are rising stars in children’s illustration – but cute, happy and fluffy isn’t always on the agenda. As much as their parents may want to wrap them in cotton wool, children love a little peril. It’s part and parcel of exploring the world, growing…

With new superhero characters, unexpected in the milk category, Freshways seeks to convey its super speed and efficiency. Cow’s milk is a staple fridge item in most households in Britain, but most people are used to buying supermarkets’ own or well-known brands like Cravendale or Arla. Despite being one of the largest independent dairy suppliers…

Stop-motion model-making combines with digital animation to create the most convincingly cute mouse family you’ll see all year. Rodents are renowned for gnawing through cables, and now we know why. Just like human families, mice need superfast fibre-optic broadband in order to live in harmony and enjoy all the benefits of 21st-century technology. Working with…

Lizaveta-Alisa K                                         Lizaveta-Alisa K’s Website Lizaveta-Alisa K on Instagram

Studio Sincère Want a glimpse of the future of visual media? The artist-owned cooperative’s 2025 report is essential reading. The creative industries seem to be changing faster than ever right now. So, if you’re wondering where things are heading, it’s always good to get an expert overview. That’s why we’re excited to see Stocksy unveil…

Bisel by The Designers Foundry The New Zealand type foundry has been offering quality, accessible and interesting typefaces to designers since 2012. We chatted with Daniel McQueen about how it all began and how they’ve carved out a niche in a highly competitive industry. From their humble beginnings as a simple Tumblr-linked store with PayPal…

We met Aino-Maija Metsola to discuss her signature style and creative approach to illustrating book covers. Last week, thousands watched as English writer Samantha Harvey was awarded the 2024 Booker Prize for her novel Orbital, one of the shorter winners in the competition’s history. Its cover—a soft-edged, inky interpretation of space—was designed by Helsinki-based artist…

3D artist Jose Andrés García explains how he used Character Creator and iClone to bring the Spanish heroes of American independence back to animated life. The history of North America has largely been written by English-speaking people. As a result, the contribution of the Spanish people has been inevitably given short shrift. One group working…

Karabo Mooki                                                                                                          …

Felt Christmas Decorations via Wrap After a difficult year for the economy, it’s time to support small businesses and independent creatives this festive season. Check out our carefully selected gift ideas, and you’ll even impress all your family and friends. Every year, we scour the British Isles to bring you the best gift ideas for…

As the luxury British carmaker prepares to relaunch as an all-electric brand, its identity has undergone a dramatic transformation. We explore Jaguar’s bold new look ahead of its 90th anniversary and why it’s got everyone talking. Jaguar has unveiled its new branding as it gears up for a relaunch as an electric-only marque. Now owned…

Using flash photography and hyper-realistic baby models, Rethink created a suite of stand-our photography for Sleep Origin. Texas-based newborn sleep consultancy Sleep Origin has a brand new identity designed by Rethink to help increase visibility by breaking out of sector norms. Ironically, Sleep Origin was being slept on. Its neutral tones and stock photography meant…

Fiasco Design ensured that each theatre could retain its own unique identity while communicating the unified message of the wider group. Bristol-based agency Fiasco Design has partnered with leading West End theatre group Nederlander Theatre to spotlight their own story through a new brand and website. Since February this year, Fiasco has been working with…

Making time and space to consider things is a theme in her illustrations and is integral to Joanna Blémont’s creative process. The world seems noisy and troubling at the moment, which is why it needs young artists like Joanna Blémont and her ‘silent watercolours’. The tone and content of her illustrations command us to slow…

Molly Baz’s new mayo brand is as unconventional as she is, but the brand is rooted in traditional sandwich shops and delis. You might have seen bestselling cookbook author and recipe developer Molly Baz in the news this year, represented as a symbol of modern womanhood. Her current Times Square billboard for organic infant formula…

The club’s new identity reimagines Tottenham Hotspur’s rich history through familiar yet digital first assets. Following a nine-month collaboration with sports branding specialists Studio Nomad, Tottenham Hotspur has unveiled a new visual and verbal identity that celebrates the world-famous cockerel and communicates the club’s daring spirit. With any football club rebrand, you must engage all…

The airline commissioned illustrator and pattern designer Martha Olivia to create a suite of six bespoke illustrations for their High Life magazine. Known for its food, fabrics, monuments, and spiritual culture, India’s popularity as a travel destination has only increased over the years. In fact, it has become the most Instagrammable country in the world,…

Celebrating nearly 30 years of high-speed racing and futuristic design, WipEout Futurism explores the cult video game’s groundbreaking graphics, electronic music, and enduring cultural impact with rare insights from The Designers Republic and other key creators. Few video games have left a cultural footprint as enduring as WipEout. Released in the autumn of 1995 alongside…

Image licensed via Adobe Stock In our exclusive survey, design leaders reveal their strategies and predictions for the year ahead, from AI integration to dealing with economic pressures. As we approach 2025, the creative industry stands at a fascinating intersection. We won’t mince words: the economy is tough, there’s a lot of technological change coming…

Wide Worlds As the global, remote-working studio celebrates its 15th anniversary, co-founders Renata Amaral Morris and Gabriel Seibel reveal how their immigrant backgrounds, friendship and commitment to work-life balance have shaped one of today’s most distinctive design practices. In an industry often defined by late nights, endless meetings and mental stress, EAT Studio stands apart.…

The Strasbourg-based artist uses marker pens, risograph printing and her unique eye for colour to document the great outdoors in locations across France. Vast outdoor settings, bold forms, and unexpected colours combine to give French illustrator Agathe Meunier a style entirely her own. The stillness of the settings juxtaposed with the energy of the palettes…

By her own confession, Monika Jurczyk – AKA Monsie – has bounced between places and jobs like a pinball, but freelance illustration has given her creative soul its voice. “I want my illustrations to be a source of empowerment,” says the Edinburgh-based illustrator Monika Monsie. “Beyond being visually appealing, I aim to create work that…

Max Zerrahn                                                                                                         Max…

O2’s latest innovation is an AI-powered ‘granny’ who takes on scammers, wasting their time and exposing their dirty tricks. Developed by VCCP’s Faith agency, Daisy is designed to outsmart fraudsters in real-time, keeping them away from potential victims. No matter where you stand on artificial intelligence, you can’t deny it has its moments. Imagine dreaming…

The Arena provides community, support, advice and guidance to emerging talent in the creative industries, but it needs your help to take its work to the next level. For most, getting into the creative industries isn’t an easy task, even if you have the right qualifications on paper. Whether it’s a financial barrier, lack of…

Natassja Santistevan                                         Natassja Santistevan on Instagram

Probiotic brand Coconut Cult isn’t just trying to sell yoghurt; it’s trying to change the world. &Walsh founder Jessica Walsh explains how her design team supported that mission. Coconut Cult is a brand of fermented coconut yoghurt known for its unique taste and high probiotic content. Made from organic coconut milk, it’s free of dairy,…

Image licensed via Adobe Stock The relationship between agencies and clients is evolving rapidly. We spoke to design leaders across the industry to get the full picture… and it’s not all bad news, by any means. Read on to learn more. Here at Creative Boom, we know that when you open our website, you want…

The mobile phone network swaps festive schmaltz for social purpose in a practical push to address data poverty. Every year, there are a bunch of Christmas ads that highlight a brand’s work for charity and pull on your heartstrings via characters who aren’t in a position to fully enjoy the festival season. Typically, that’s because…

The new visual identity unites Riot’s diverse gaming worlds with a cohesive system prioritising player experience. Founded in 2006 and based in Los Angeles, Riot Games is a major video game developer, publisher and esports tournament organiser, best known for its battle arena game League of Legends. They recently partnered with global creative agency Stink…

The hotel group steps into a new era with a bold, refined identity crafted by the global agency. Moving away from flashy opulence, the rebrand combines vibrant design with understated elegance, setting the stage for a fresh, immersive take on luxury hospitality. If W Hotels has appealed to your creative heart over the last decade,…

Liang Wang                                         Liang Wang’s Website Liang Wang on Instagram

The work by Pentagram partner Harry Pearce aims to bring together four iconic locations with a fresh look that establishes Guggenheim as a leading global cultural brand.  The Solomon R. Guggenheim Foundation, a beacon of modern and contemporary art since 1937, has launched a cohesive visual identity crafted by Pentagram partner Harry Pearce. The new…

Image licensed via Adobe Stock Down in the dumps? Cheer yourself up by looking at all the cool things coming our way in the year to come. Feeling uninspired? Take heart! The design industry is charging forward into 2025 with excitement and a renewed sense of purpose. So why not join them in their enthusiasm…

Buru, photography courtesy of Buru Co-founder and creative director Ky Allport discusses the art of finding your discovery muscle, bringing the inside out, and making a commitment to authenticity. In a sun-drenched studio in Charleston, South Carolina, something remarkable is happening. Founded in 2017, Outline has quietly become one of the most intriguing brand studios…

A new photobook deciphering the ambivalences of the American landscape and notions of the sublime by Brooklyn-based photographer Courtney Allen. Allen’s work tends to focus on our relationship with the natural world and our “hopeful expectations meeting the reality of our contributions.” Released by Los Angeles-based publisher Deadbeat Club, the project marks Allen’s first monograph…

Modernist Graphic Design in Britain 1945-1980 sheds light on the post-war designers who shaped the nation’s visual identity while battling austerity and social upheaval. Like every profession, designers need to know their own history. And here’s a useful, not to mention fascinating, new book that can help you with that. Modernist Graphic Design in Britain…

Artist and photographer Yasmin Masri brings a fresh perspective to a ubiquitous icon with her new book, Near 2,143 McDonald’s. Documenting over 2,000 McDonald’s locations through Google Street View, she unveils a quietly intriguing world of empty parking lots, ambiguous landscapes, and urban oddities, challenging our perceptions of the golden arches and the spaces they…

The Canadian agency is all about smart, strategic branding that breathes life into real estate, cultural, and hospitality spaces. With a collaborative vibe and a knack for timeless design, its team creates brands that don’t just look great—they feel like they truly belong. Since its inception, Toronto’s Vanderbrand has carved a niche for itself through…

The iconic awards organisation just announced three new awards categories for next year’s competition. Known throughout the industry, D&AD (short for Design and Art Direction) has been promoting and supporting excellence in design and advertising since 1962. It’s most famous for its annual awards, which recognise outstanding work in various creative disciplines in the form…

Mustaali Raj                                     Mustaali Raj’s Website Mustaali Raj on Instagram

Illustration by Inma Hortas As an illustration agent at Folio Art, James Hughes offers insights into the future of illustration amidst the rise of AI. With many artists concerned about AI taking over creative jobs, he explains why human creativity still has a unique place—and how illustrators can thrive in an evolving industry. One of…

In an era when attention spans are dwindling and visual overload has become the norm, Counter-Print’s new book celebrates the transformative power of expressive typography. We spoke to co-founder Jon Dowling to find out more. Released this week, Expressive Type Today by Counter-Print explores the world of evocative type design and its ability to command…

Image licensed via Adobe Stock Things are changing fast right now, and design studios face a pivotal year ahead. Here’s how industry leaders are preparing to meet 2025’s challenges head-on. Where did that year go? 2025 is fast approaching, and it’s no exaggeration to say that this could be a crunch year for many in…

Creative studio Mayda has unveiled a dynamic brand identity, drawing inspiration from its namesake – a mysterious island that appeared and disappeared from historical maps. When is an island, not an island? Mayda was shown as a crescent-shaped isle on several published maps between the 14th and 16th centuries. Early maps positioned it west of…

The London artist follows in the footsteps of Warhol, Bowie, Malika Favre, Tomi Ungerer, JR, and Rylsee. And her vibrant design is the first-ever typographic poster in the event’s history. The Montreux Jazz Festival has today unveiled its official poster for the 59th edition, created by London-based artist Lakwena. Known for her bold use of…

Image licensed via Adobe Stock The creative industry is a friendly and helpful place, and committing acts of kindness can raise your own mood, too. To celebrate World Kindness Day, we explain how to make kindness to your fellow creatives a habit. World Kindness Day, celebrated on 13 November, is a lovely thing. It’s a…

As part of a two-year collaboration with How&How, the conservation charity reinvents itself with a new logo, custom typeface and migration-inspired patterns. When you think of zoos, you probably think of somewhere to take the kids when they’re off school. But behind the scenes, there’s a lot more going on. Zoos increasingly see themselves as…

Steal The Naughty List is the four-year labour of love of an engineering dad and homeschooled teens from Mississippi. Could this be the unexpected hit of the holiday season? We’re big fans of stop-motion at Creative Boom; it’s the perfect antidote to the sameyness of CG animation and perfect for Christmas time. And so when…

Make your Mark includes an animated smiling logo, playful fonts, bright colours, and bold graphics that reflect the vibrant nature of the food and drinks industry. In recent years, food security has risen to the top of the agenda because, without question, every person deserves to have reliable access to a sufficient quantity of affordable,…

Ana Margarita Flores                                         Ana Margarita Flores on Instagram

From transforming Boulder’s beloved Pizzeria Alberico to partnering with global brands like Stripe, Mast balances simplicity, collaboration, and storytelling in its approach. Inspired by design legends and modern art, this small but dynamic team brings a timeless quality to every project. Based in Denver, Colorado, Studio Mast is a small but mighty outfit that finds…

Image licensed via Adobe Stock We speak to the great and the good to get the temperature of the industry as we head into the halfway point of the 2020s. As we approach 2025, the creative industry stands at a fascinating crossroads. The rapid evolution of AI is reshaping how we think about design. To…

Rockfall by SilverStag These fresh releases from independent foundries bring warmth and character to the season. As autumn deepens and the design world turns towards year-end projects, November’s typography releases offer a rich harvest of versatile new fonts. From vintage-inspired display faces to a web font with an innovative licensing model, this month’s selection of…

Gobi is well-known in its native Morocco but needed an extra push to expand its global presence. Creative director Rob Duncan explains how a new visual identity crafted by Mucho has helped that effort. Gobi is the largest cashmere garment manufacturer in Mongolia. What makes it special is that every garment is sustainably produced in…

Ksenia Apresian                                         Ksenia Apresian’s Website Ksenia Apresian on Instagram

2024’s advertisements are serving up a hearty dose of escapism and wonder. Here’s our annual roundup of the season’s most captivating commercials, updated as new campaigns launch. Christmas is a heightened and intense time for the ad industry. For one, they need to work hard to drive people to spend the lion’s share of their…

Can we agree that politicians sometimes do absurd things? A group of creatives thinks so, and they’re taking aim at America’s latest anti-abortion stances with Congress Sutra, a satirical book that turns anti-abortion politicians into the ultimate turn-offs. In a Halloween release that’s as darkly comedic as it is pointed, a team of anonymous advertising…

Artist-owned cooperative Stocksy has spotted a shift towards analogue tools and authenticity among creatives and is responding accordingly. Should we all follow suit? Since creative professionals started moving from analogue tools to digital ones in the 1980s and 1990s, our tools have become increasingly sophisticated. This has been, on the whole, pretty great, saving us…

Eternal Recurence by Filip Hodas. Photography by Tomáš Slavík This year’s edition of Prague-based digital arts festival Signal uncovered some big ideas – not least, that a public artwork’s success comes down to one of its most fundamental elements – its relationship to place. The woman on stage is talking about space simulations, as in,…

Renowned for his immersive installations and playful manipulation of space, the Czech artist reimagines the possibilities of architecture, light, and perspective. From illegal forest sculptures in his youth to recent explorations in AI, we popped along to Prague’s Signal festival to meet him and discover more. Jiří Příhoda is one of the most renowned contemporary…

We’ve all been haunted by some of our past outfit choices, but Woolmark’s latest campaign by 20(SOMETHING), Park Village, and Studio Birthplace exposes the scary reality of fast fashion. For the past few weeks, people across the world have been thinking about which spooky character they’ll be dressing up as for Halloween. But what if…

Photography by Charles Emerson He’s turned a parked car upside down, unzipped a giant building, and now he’s tied a traditional British phone box into a knot. Alex Chinneck is back, transforming the streets of Bristol with new surreal sculptures that light up the night sky. The British sculptor, renowned for his gravity-defying works and…

Damien Cifelli                                         Damien Cifelli’s Website Damien Cifelli on Instagram

How can branding help to communicate urgency and the dire state of the planet while still inspiring hope and optimism? Among Equals’ Nick May explains how to strike the balance. Global environmental action NGO WRAP has a new informative yet striking identity, designed by the London-based studio Among Equals. The goal of the rebrand was…

© SCDH – Photography: Ramon Lehmann The global studio’s rebrand for the Swiss Center for Design and Health brings the centre’s pioneering healthcare to life with striking visuals and a clear, accessible identity. We discover more. It’s often assumed that B2B branding projects are, on the whole, not quite as interesting as their consumer-facing counterparts.…

The Alchemist is ice cream done differently, from the packaging to the flavour itself. We learn more about this spooky treat just in time for All Hallows’ Day. Independent creative agency JDO has unveiled their latest Halloween concept, The Alchemist: a twisted take on ice cream that deliberately defies conventional flavour combinations to create an…

Andrew James McKay previously featured here                         Andrew James McKay’s Website Andrew James McKay on Instagram

Crafting a visual identity for Picklewood, a first-of-its-kind pickleball club and restaurant, was a tricky proposition. Local agency People People explain how they went about it. In case you didn’t know, Pickleball is a paddle sport enjoyed by millions worldwide. A cross between tennis, badminton, and table tennis, it’s played on a badminton doubles-sized court…

The work by Elmwood New York blends its trailblazing heritage with a bold vision for the future – featuring a cohesive visual system, updated messaging, and a revitalised mascot to strengthen Horizon Organic’s leadership in the competitive organic dairy market. Today, seeing the word ‘organic’ splashed across everything from butter to tampons would be highly…

CENTER founder Alex Center explains how they designed the BERO brand to “embrace the authentic history of beer while offering a modern twist”. British actor Tom Holland’s first-ever business venture is finally out in the world: a new premium non-alcoholic beer called BERO. The mission of this brand was clear—to offer non-alcoholic beer that’s celebrated,…

The charity wants to challenge society’s attitudes toward ageing with a powerful message across TV, social media, and OOH, urging a national conversation on valuing older people. In a society that values old paintings and antiques more than its ageing population, Age UK is calling for change. The charity’s latest campaign, Let’s Change How We…

Alfonso Bricegno                                         Alfonso Bricegno on Instagram

John Roescher, Pablo Marques and Jennifer Allen of Raw Materials How do you win one of the design industry’s biggest awards within only a year of being founded? We chatted with John Roescher, Pablo Marques, and Jennifer Allen to learn the secrets of their distinctive approach. Each year, D&AD, the global association of creative advertising…

Photograph by DixonBaxi Looking for a little motivation today? Every creative should know about these 25 design studios and learn from their inspiring work. In a world overflowing with creativity and design innovation, there are thousands of outstanding design studios to be inspired by. Some of these make a lot of effort to publicise their…

Palette Perfect by Sara Caldas. Image courtesy of Counter-Print Want to know which graphic design books are most useful? We asked the creative community to vote, and here are the results. In the world of graphic design, you never stop learning and staying up-to-date with the latest trends and techniques is crucial. But it’s also…

Leeds International Festival of Ideas covers some tricky topics, so the branding and visual assets needed to be sensitive. Rabbithole explains how it developed it. Leeds International Festival of Ideas (LIFI) is an annual event that brings together leading thinkers, innovators, and creatives to explore some of the most pressing issues of our time. Taking…

Leeds International Festival of Ideas covers some tricky topics, so the branding and visual assets needed to be sensitive. Rabbithole explains how it developed it. Leeds International Festival of Ideas (LIFI) is an annual event that brings together leading thinkers, innovators, and creatives to explore some of the most pressing issues of our time. Taking…

Ross Gerhold                                         Ross Gerhold’s Website Ross Gerhold on Instagram

The broadcaster’s in-house creative agency, 4Creative, serves up a grisly Halloween treat with its ad for Generation Z, a new show where Boomer zombies develop a taste for younger flesh, sparking an intergenerational apocalypse. Just when you thought Halloween couldn’t get any spookier, Channel 4’s in-house agency, 4Creative, is stirring up a gruesome feast to…

A creative studio might grab attention in many ways, but some solutions might be more thrilling than others. To announce its new name and brand identity, The Great Exhibition added a bright red miniature roller coaster to its space. We find out more. The Great Exhibition, a newly rebranded creative studio in Stockholm, has introduced…

Since the launch of the Thursday Murder Club in 2019, The British TV personality has quickly become a global publishing sensation. Adrian Carroll of D8 explains the part the agency played in his latest release. When creative design agency D8 was approached by Penguin Random House to work on the launch campaign for Richard Osman’s…

For his first project since leaving Pentagram last month, Yuri Suzuki has introduced a new toy for an app that acts like a diary for our happiness and well-being. It was made in collaboration with Pinterest’s Ben Silbermann and Yale scientist Andreas Helin. It wasn’t so long ago that Yuri Suzuki announced he was officially…

It’s a confusing time for anyone trying to watch TV. Philo is aiming to make that easier, and a rebrand by Sibling Rivalry is helping them on that mission. Typical. We’d just gotten used to the idea of streaming services based on monthly subscriptions: Netflix, Disney, Amazon, Paramount, Apple TV, and more. But now the…

Montreal hosted the summit for the first time in 2025, so it was important that both the consultancy behind the identity and the collaborating artist be local. Montreal-based design consultancy Six Cinquième has created new foundations for The National Black Canadians Summit identity, giving it a solid framework while allowing flexibility so that new artists…

Alex Valentina                                                                                     Alex Valentina’s Website Alex Valentina on Instagram

Every creative should have a secret place to collect inspiration and visual references – mymind makes it easy to do so. As creatives, we’re expected to pull original ideas out of thin air. But here’s the thing: we’re not actually coming up with something from nothing. In truth, our ideas stem from our personal experiences…

Founded in 2022 by Andree Paat and Aimur Takk, Tüpokompanii is embracing an unusual approach. Blending local heritage with experimental design, the duo creates unique typefaces that push the boundaries of traditional type design. Based in Tallinn, Estonia, type design studio Tüpokompanii prides itself on a “mistake-driven” approach, thrives on seeking out letterforms’ “unexpected qualities”,…

Video games are becoming increasingly popular among older generations, and IKEA is tapping into this expanding market with its latest collection of gaming products. Even better? It has chosen an unconventional influencer to help promote it. New research reveals that over seven million people aged 55 and older in the UK are regular gamers, while…

A new monogram, sleek colour palette and complementary family of typefaces all contribute to a more memorable and emotive brand experience for the accessible luxury bathroom supplier. Studio Up North (SUN) has rebranded accessible bathroom designer and manufacturer Fitzroy of London, giving it an identity that reflects the craft and quality of its products while…

Alphabet’s studio in Manchester The Manchester studio has been making waves since 2016 with its ideas-driven approach and a guiding principle inspired by legendary designer Saul Bass. Co-founder Abbas Mushtaq shares insights on their journey. Manchester-based branding agency Alphabet started life in 2016 and has cemented its place as an ideas-driven agency with an ethos…

The spot wants to remind shoppers of the quality behind every item. The bold, stripped-back approach invites us to rediscover the supermarket’s commitment to great produce and ingredients. In the fiercely competitive world of weekly shopping, standing out is no easy feat. Tesco’s latest campaign, crafted by BBH London, rises to the challenge by embracing…

2024 WOW Show, Crazy Curiosities of Creature Carnival Blending performance art, fashion design, music and contemporary dance, The World of Wearable Art was an intoxicating cocktail of creative disciplines. We reveal what it was like to attend this unusual event. Right now, I’m in New Zealand, a country that most people know little about, is…

In a bid to avoid being just another environment brand, Outside focused on creating a brand that quashes climate anxiety and inspires people to make small changes to have a big impact. Impact-driven design and technology studio Outside has rebranded environmental micro-philanthropy app Gen E, through which users can donate a percentage of their everyday…

Designed in collaboration with Kleenex’s parent company, Kimberly-Clark, the refresh offers more than just a makeover—it unites the iconic tissue brand across global markets as it commemorates a century in business. Kleenex, the world-renowned facial tissue brand, marks its centenary with a new global identity crafted by Turner Duckworth. This redesign aims to bring consistency…

Brendan George Ko                                         Brendan George Ko’s Website Brendan George Ko on Instagram

Ever imagined what it’d be like running a studio with your life partner? Beth and Alexander have been doing just that since founding FORM Brands Studio in 2022. Here, they reveal what that’s like in practice. In the heart of trendy Leytonstone in east London, a creative agency is making waves in the branding world.…

Image licensed via Adobe Stock Selecting the perfect typeface for your design projects couldn’t be more important. Graphic designers share their expert insights on how to do so. As anyone who’s been a graphic designer for more than a few days will know, selecting the perfect font for a project is crucial. The right typeface…

Influur helps content creators get work with brands for a decent compensation. Studio Herrström explains how they crafted a fresh visual identity for the platform that can help boost their mission. It’s a strange world we live in. Right now, there are creators on YouTube, TikTok, and other platforms that most of us have never…

Image licensed via Adobe Stock There are so many options that deciding where and how to work can be difficult. We canvas the opinions of seasoned creative professionals to help you make your decision. You know you want to work in a creative profession. It’s your passion, and in the immortal words of Mark Twain,…

Ash Oakley                                         Ash Oakley on Instagram

In the run-up to its 25th anniversary, Salford’s Lowry has undergone a bold rebrand by Manchester studio, EDIT. With big, industrial-era typography, a “straight-talking” tone of voice and a vibrant colour palette, the new identity marks a fresh chapter for the arts centre. In a region as rich in culture as Greater Manchester, the Lowry…

Alebrijes by Shivani Parasnis using Obviously by Oh No Type Co., Art Director, Brand & Creative—Spotify We asked the creative community about the fonts they’re excited to use over the next 12 months… and here they are. Read on to discover the typefaces that will define 2025’s visual landscape. Typography is a funny thing because…

Ladna by Tüpokompanii From a sans-serif backlash to neo-retro revivals, our experts predict a diverse typographic landscape for the coming year. No one wants to be seen as a follower of trends. We all want to be seen as individuals, ploughing our own paths and pursuing our own creative vision. But let’s get real. We…

Chisom Okechukwu Nigerian CEO Chisom Okechukwu offers a lesson on growing with outsiders and explains why so-called ‘stranger danger’ is a mirage. Have you ever partnered with a designer or creative agency in Africa? Would you? It’s an interesting question and one that, if you’re honest, may bring forth an instinctive reaction that’s at odds…

Adam de Boer                                                     Adam de Boer’s Website Adam de Boer on Instagram

From creating captivating miniature worlds for BBC promos and music videos to crafting immersive experiences for brands like Jongga Kimchi, Scale Model Studios has mastered its field, combining the charm of handcrafted details with cutting-edge technology to deliver authentic, emotionally resonant storytelling. You might not know Scale Model Studios by name, but you’ve probably seen…

A crowdfunding campaign has just launched for Margaret Calvert: Woman at Work, showcasing the career of the iconic British graphic designer. Editor Adrian Shaughnessy explains how it came about and why you should support it. Margaret Calvert is one of the biggest names in British design history. Now 88, she’s famed for her groundbreaking work…

The Brighton studio has rebranded the Table Talk Foundation to help it grow from its Sussex roots into a nationwide movement, inspiring young people to connect with cooking and embrace healthier, happier lives. The majority of identity projects look to achieve things like helping a product stand out against competitors or on supermarket shelves, updating…

How&How helps Wild Thingz build a category-defining rebel sweetie brand from scratch – something that pleases both parents and kids. And it’s as fun and disruptive as you’d expect from the global creative studio. For those who take the time and effort to consider the ingredients of many children’s sweets, then you’d be horrified (but…

From groundbreaking ideas on sustainability to the art of personal and systemic change, these are the reads that continue to shape her creative journey. It’s been quite a while since we last explored the inspiring world of book recommendations from leading creatives across the globe, but we’re excited to bring the series back with a…

GOSE required an identity as unique as its product, which Bala delivered through semi-abstract illustrations and an acidic colour palette that reflects the beer’s salty flavour. Designing a product that consumers haven’t seen before is challenging enough, but when the main ingredient is an insect, it becomes even more important to make the identity appealing…

Innovation is at the heart of this packaging solution, with an outer vessel designed to be on show in your home and inner packaging made from daisy seed paper that can be composted or watered to grow daisies. Industrial design studio Blond has designed a series of striking yet minimalistic refillable packaging pieces for skincare…

Maximiliano Tineo                                                                 Maximiliano Tineo’s Website Maximiliano Tineo on Instagram

Illustration by Mia Angioy for Creative Boom In the last of our special six-part series, we explore how sonic branding can elevate your brand’s presence by leveraging Epidemic Sound’s expansive library of music and sound effects. In the ever-changing world of digital content creation, your brand’s identity is no longer confined to visual elements alone.…

We chat with the up-and-coming Chinese artist about his creative journey so far, the thinking behind his process, and how the English coast inspired his work. Oliver Li is a young artist who’s making waves, both literally and metaphorically. His illustrations are characterised by vibrant colours, often featuring blue and green, and a unique fuzzy…

One Living by Derek&Eric From simplified skincare to tech-infused cosmetics, these cutting-edge branding initiatives are reshaping the health and beauty landscape worldwide. As Coco Chanel once said, “Nature gives you the face you have at 20; it is up to you to merit the face you have at 50.” Today, that sentiment extends far beyond…

There’s a sense of childlike wonder in the work of this Japanese illustrator, who’s committed to challenging social norms through his art with wit and humour. Japanese artist Ryohei Kadokura stands out as a fresh and innovative voice in the world of modern illustration. Influenced by Japanese manga, Western comics and poster illustrations, his style…

Onsra by Type of Feeling Expand your typographical horizons with our curated list of the most popular independent foundries today, as chosen by the Creative Boom community. When it comes to shaping the visual language of brands and narratives, typography is absolutely crucial. And while the best-known fonts and the major foundries have a lot…

When we hear the line, ‘Maybe she’s born with it, maybe it’s…’, it’s safe to say that most of us know it’s Maybelline. But on reflection, was that ever a good angle for young people? A new campaign by Nice and Serious takes the makeup brand into a new era with a fresh approach to…

Benjamin Waters                                         Benjamin Waters’s Website Benjamin Waters on Instagram

If you want your art to mean something yet still get paid for it, this Indian designer and illustrator offers an example to follow. Want to work for big brands yet still create game-changing and thought-provoking art? It sounds like a circle that can’t be squared, but the work of Noopur Choksi suggests otherwise. A…

The digital-first studio draws the human narrative out of a highly technical story to better sell it to the public. Let’s face it: data analysis hardly sounds like the sexiest of subjects. But often, it actually is. Take Sonder, formerly Consumer Insight, a company that transforms complex data into meaningful insights through human-centred research. When…

Research has found that 91 per cent of creative professionals seek a reliable way to attach attribution to their art and design. Adobe’s soon-to-launch Content Authenticity is a tool that may just offer that solution. Today, Adobe has introduced its Content Authenticity web app, which enables creatives to protect their work by attaching evidence proving…

ROLI makes musical instruments like no one else, giving musicians the freedom to create new sounds. A new identity by DixonBaxi helps to convey that mission more clearly. Bored of using the same old musical gear? Since I visited the Ice Music Festival in Norway, where all the instruments are made of ice, I’ve been…

How do you explain the cool features of a new range of gaming computers? Personify them as superheroes, of course. You’ve probably heard a lot of people recently say that the superhero craze is on the wane. And in one sense, they’re right. In the 2010s, Marvel utterly dominated cinema with movies like Avengers Assemble…

Dutch illustrator Ellis Tolsma mixes retro nostalgia with modern aesthetics through bold, playful illustrations and experimental risoprints. She also runs Studio Misprint, where she pushes creative boundaries and gives back to the creative industry. In Ellis Tolsma’s world, bright colours and bold designs enjoy a merry dance with imperfection. The freelance illustrator and visual artist…

Image licensed via Adobe Stock These practical tools and platforms can help you maintain a healthy work-life balance whilst managing the pressures of the creative industry. This week is National Work Life Week 2024, an annual event that promotes work-life balance and well-being in the workplace. Since this issue affects all creatives, we were keen…

Image licensed via Adobe Stock / Hamdi Bendali Are you struggling to get things done? Do you feel like work is taking over your life? These books can explain how to approach everything differently and achieve all your goals while still having time to rest and relax. Work-life balance often feels like a far-off, unachievable…

Claire Cansick                                             Claire Cansick’s Website Claire Cansick on Instagram

Illustration by Mia Angioy for Creative Boom In the fifth of our special six-part series, we look at the cutting-edge developments shaping the future of audiovisual design and how they’re set to transform brand experiences by 2025. As we approach 2025, the landscape of audiovisual design is changing rapidly. New tech, changing consumer behaviours, and…

Image licensed via Adobe Stock It’s getting tougher and tougher to find work these days. So it’s more important than ever to carve out your unique voice as a creative. Follow our tips to learn how. In today’s creative industry, standing out is more crucial than ever. Because let’s get real: lots of designers, illustrators,…

Image licensed via Adobe Stock Want to produce high-quality video content using tools that won’t break the bank? With this affordable selection, you won’t need to hire professional filmmakers or editors to create your content. We’re living in a world where almost every social media platform is trying to become TikTok. So, increasingly, video content…

Image licensed via Adobe Stock Even work in the creative industries is largely admin. So, how do you balance the needs of your career with the need to thrive creatively? It was all going to be so different. When you were young and dreaming of a career in a creative profession such as design, art,…

Owen Gent                                                     Owen Gent’s Website Owen Gent on Instagram

The UK-based illustrator and animator shares how he developed his unique style, embraced the art of letting go and offers some top advice for emerging artists. Con McHugh has built a reputation for his distinctive analogue-inspired, looping animations characterised by hand-drawn imperfections and a rhythm that feels almost musical. In a digital world that often…

Image licensed via Adobe Stock Are you struggling to keep up with your workload or just trying to make more money in less time? Then check out these tried-and-tested tools. Many of us are finding it increasingly difficult to land work right now, thanks to a range of factors, from the state of the economy…

At the heart of the brand is a custom typeface inspired by Alan Turing’s pioneering computers and the letterforms from early code-breaking machines. Pentagram has revealed the new visual identity for Sister, a multi-billion pound innovation district for Manchester. Launched by Mayor Andy Burnham, this groundbreaking project is set to transform the city’s landscape, merging…

Dorian Tocker                                                                     Dorian Tocker’s Website Dorian Tocker on Instagram

Image licensed via Adobe Stock Global branding agency How&How has launched GetEven, a pro-bono, studio-funded initiative designed to support women in the creative industry. We chatted with founder Cat to discover more. With gender disparity still a significant issue across multiple creative sectors, GetEven is a new initiative that aims to provide women with expert…

Certain design books will always be considered essential. Graphic Classics more than earns its spot, featuring 500 iconic projects spanning the entire history of graphic design. This updated edition from Phaidon is a must-have for any discerning designer. Graphic Classics reimagines the 2017 bestseller Graphic: 500 Designs That Matter with 50 new entries highlighting contemporary…

From home offices to coffee-stained desks, these blue-collar designers are the creative engines driving innovation and proving that true design excellence doesn’t always come with a corporate office or ton of publicity. There’s a large portion of the design industry that never gets a mention, the ones doing the heavy lifting from the obscurity of…

Italian designer Davide Mascioli has launched a Kickstarter for SELA, a comprehensive archive of space exploration logos. Rome-based designer and art director Davide Mascioli hopes to bring to life SELA—Space Exploration Logo Archive, an extraordinary collection of over 370 logos celebrating the rich visual history of space exploration. Spanning more than eight decades, from 1942…

Lock by Mark Bloom and Diana Ovezea Hailing from both indie designers and larger foundries, these cool fonts could come in handy for your end-of-year design projects. As autumn settles in, winter approaches, and we all start to spend more time indoors, it’s a great time to think about refreshing your design toolkit. And when…

We talk to the up-and-coming claymation animator Alistair Nicholls about his hands-on process, the smell of plasticine, 1970s camera lenses and handmade film noir. No method of creativity is as tactile as claymation. You can literally see the artist’s fingerprints on the characters and props as the story unfolds in tiny increments of movement, with…

The Singapore-based, sustainable beauty brand has a fresh look and strategy based on the idea of simple joy. Much like its fashion sibling, the beauty industry often feels like it’s trying to push us into being something we’re not. It offers us images of unattainable attractiveness, urges us to invest in overly expensive products, and…

Shaping Tomorrow is a groundbreaking video podcast that showcases deaf professionals and has deaf creatives at the heart of its production. A new video podcast series aimed at amplifying the voices of deaf professionals in the creative, sports and entertainment industries has just been launched by UK social enterprise Hear Art. Titled Shaping Tomorrow, this…

Jennet Liaw                                                                                                          …

Image licensed via Adobe Stock Safeguarding your mental health is essential if you’re going to prosper as a creative person over time. Here are six important habits to develop to help you stay on track. After you visit the bathroom, you wash your hands. It’s a simple habit that has probably saved you from serious…

Illustration by Mia Angioy for Creative Boom From viral hits to custom collaborations, we explore how independent creators leverage the music licensing platform to amplify their impact and reach new audiences. From YouTube to TikTok and beyond, music plays a pivotal role in capturing an audience’s attention, conveying emotions and building a distinctive brand. So,…

Image licensed via Adobe Stock This alternative to Elon Musk’s platform offers a chronological timeline, control over your data, and a troll-free environment. So, is it time to make the leap? Let’s not beat around the bush: Twitter/X is not what it once was. Engagement rates have plummeted, users have departed in droves, and the…

Each asset has been transformed to better communicate the brand’s quality, including a new wordmark inspired by a version from the archives. Household brand Jaffa has launched a new identity designed by Earthling Studio as it moves into a new era of expansion and looks to enhance its digital presence. For decades, Jaffa has been…

The aim was to respect the rich design history of London’s transport network without just imitating the iconic patterns, shapes and colours. Kit Studio is behind the new visual identity for the London Transport Museum’s retail offering – one that pays homage to the brand’s rich design history and seeks to tell the true story…

Pauline Köhlen                                         Pauline Köhlen’s Website Pauline Köhlen on Instagram

A new protest-inspired brand symbol was designed to compliment Mozilla’s custom wordmark and typeface family, helping the brand to stand out in a sea of sameness. The free software community Mozilla has set out to reclaim the internet as a global public resource with a new “Grassroots to Government” design system developed by Jones Knowles…

The Bath-based design agency’s work for The Foxes Club sets the stage for the expansion of this popular franchise. The Foxes Club is one of London’s leading providers of sports classes, camps and academies for kids. It began in 2007 by organising games and activities in a local park and was previously known as The…

If you’re the kind of creative who likes to deconstruct things and you enjoy video games, this new book is a fascinating dive into speedrunning and the community surrounding it. It started around 1992 with id Software’s legendary first-person shooter Wolfenstein 3D. The game’s principal designer, John Romero, provided his record times for each level…

Cengiz Yar                                                                                                          …

Pienso is seeking to make AI more accessible for ordinary companies. Now a new visual identity crafted by Pentagram is helping them pursue this mission. Say the word AI to creatives, and for many of us, the impulse is to stick our fingers in our ears, go “lalalalala” and hope it all goes away. But…

The campaign ‘Life is what you bake it’ combines TV, OOH and new packaging to promote the generational joy of home cooking. TV show The Great British Bake-Off has been such a massive hit around the world that some might assume Brits are making cakes morning, noon and night. But in truth, most of us…

Consumers like the idea of established brands, but “old” and “mattress” aren’t words that go together well. Ostermoor teamed up with Parker to help square that circle. In general, we like companies with decades of experience and expertise. They’re far more likely to know what they’re doing and provide good value. However, when we think…

Could this be the ideal addition to your creative studio? It certainly could – provided two or more people who love table tennis are part of the team. André Saraiva estimates that he’s drawn his famous Mr A character somewhere between 100,000 and 200,000 times—everywhere, from brick walls in the urban sprawl to Gucci billboards…

Rising star director Alberto Méndez Rojas explains how Reallusion’s innovative tools are revolutionising independent filmmaking and shaping the future of digital cinema. It might not be immediately obvious to the viewer. But in the ever-evolving landscape of digital filmmaking, innovative tools and technologies are constantly reshaping the way stories are brought to life on screen.…

Nostalgic illustrations, editorial-inspired photography and striped graphic assets make up the craft cocktail brand’s new identity designed by Tavern. Back in 2014, while she was bartending at the storied Pequot Inn, Bronya Shillo founded the craft cocktail brand Fishers Island Lemonade. Now, as it celebrates its 10th anniversary, Shillo has collaborated with Brooklyn-based branding agency…

Kyle Lui                                                                                                          …

Illustration by Mia Angioy for Creative Boom In the third of our special six-part series, we discuss how Epidemic Sound’s helpful tools for creatives can elevate your creative process and boost efficiency. Making video content can be creatively rewarding. But boy, is it hard work. And annoyingly, what should be, in theory, the most fun…

Image licensed via Adobe Stock New research by Frontify and D&AD offers some fascinating insights into what’s bugging creative directors today. We outline the biggest problems and offer some practical solutions. Remember how, in your first job as a junior, you daydreamed of the future? How, one day, you’d reach the pinnacle and become a…

Image licensed via Adobe Stock We share insights and strategies from artists and designers on embracing imperfection and finding freedom in the creative process. If you’ve ever had job interview training, you’ll probably have been warned to prepare for the question, “What are your weaknesses?” Some believe the best answer is “I’m a bit of…

The founder of the three-year-old Brooklyn studio explains how they’re blending strategy, language and design and helping redefine brand communication in the AI era. In the competitive world of design and branding, it’s rare to find a design studio that truly breaks the mould. Yet Company Policy, a full-service strategy and visual identity design studio…

Bijou Karman                                             Bijou Karman’s Website Bijou Karman on Instagram

For over two decades, PayPal has been making money transactions easier and more secure for millions worldwide. Pentagram’s work aims to match that simplicity while giving the brand a more contemporary and optimistic feel. PayPal, the global leader in digital payments, has unveiled a striking new identity designed by Andrea Trabucco-Campos and his team at…

Karl Taylor We chat with the founder of Visual Education, which offers world-class training in photography, CGI, and design, to discover why this disruptive platform has been turning so many heads. In today’s rapidly evolving creative landscape, the lines between different visual arts disciplines are increasingly blurred. Photographers are directing commercials. Graphic designers are incorporating…

Christian Lee                                                                                                          …

Benjamin Phillips is the Moira Gemmill Illustrator of the Year 2024 The V&A Illustration Awards, now celebrating its 52nd year, continues to champion the finest in contemporary illustration. This year saw a record-breaking 2,000 submissions across five categories, with the winners revealed in a special ceremony last night. The V&A has announced Benjamin Phillips as…

Like the main image above, this still render was created in collaboration with South African artist Ells Phee. Based in Atlanta, Georgia, Reggie Perry, Jr. creates virtual visions of a world inspired by black culture, ’90s animation techniques, and 3D movies – one that moves to retro beats he remixes himself. When Reggie Perry, Jr.…

Colourful, playful, and surreal, New York illustrator Jimmy Simpson has a portfolio full of mind-blowing artwork driven by retro influences but executed in his own contemporary style. Illustration seems to come naturally to Brooklyn-based artist Jimmy Simpson. His easy-going line work defines clear, simple forms anyone can relate to, with flat colours and intelligent palettes…

Barcelona-based motion design studio THRU developed the Summer of Stars campaign identity, collaborating with designer and art director David Rinman and 3D designer Richardo Rey. The summer of sport has officially drawn to a close, but that doesn’t mean we can’t spotlight another excellent design project that emerged from it! Earlier this year, motion design…

When Finnish food company Anton&Anton decided to close its boutique stores and focus on convenience foods, creative agency Kuudes helped it rebrand accordingly. Anton&Anton is a Finnish food company that has gained significant recognition for its ready-made meals. They’ve become a popular choice for busy individuals and families seeking convenient yet good-quality food options. Unlike…

A strong sense of nostalgia and authentic enjoyment comes through in the Beachside Hotel’s identity, reinforced by an eclectic mix of typefaces and imperfect patterns. San Francisco-based design studio LMNOP has crafted a new identity inspired by classic American summers for the Beachside Hotel in Nantucket, using a “blue sky thinking” approach to encourage guests…

Strong on concept and beautifully executed, Studio Morfar’s explainer video for the Nigerian green energy startup SunFi brings a fresh aesthetic to the renewables space. Fossil fuels have been the main driver of Nigeria’s economy since the 1960s, so it can be difficult for a renewable energy company to get a look-in. SunFi, which helps…

Red Antler used its expertise working with start-ups to design a category-disrupting dip for New York foodies. As a lover of Middle Eastern foods and cuisine, I was more than intrigued when I came across the Bezi brand, which claims to be on a mission to unseat hummus as the go-to, healthy(ish) snack dip. The…

Karol Polak                                     Karol Polak’s Website Karol Polak on Instagram

Illustration by Mia Angioy for Creative Boom In the second of our special six-part series, we look at how music can elevate your visual storytelling and enhance its emotional power. In the realm of visual storytelling, the power of sound often goes underappreciated. Yet, as we all know from our favourite movies and Netflix dramas,…

Image licensed via Adobe Stock Not to be confused with overconfidence, true self-belief is a foundation that fuels creativity and resilience. Here’s why it’s so important and how to develop it for yourself. As creatives, we all want to believe that we’re talented, hard-working, driven, capable and ready for anything that life throws at us.…

Forest Gum by Jens Nilsson From plant-based ice cream to sustainable chewing gum, these forward-thinking branding projects are reshaping the food and beverage landscape across the world. It’s not something we often think about, but we in the West have an almost insane amount of choice regarding the food and drink we buy. There’s nothing…

All photos by Adrianna Glaviano A cultural cornerstone of New York City, the Brooklyn Museum has revealed a striking new brand identity to mark its bicentennial year, spearheaded by Brooklyn-based design studio Other Means. Originally founded in 1823 as the Brooklyn Apprentices’ Library, the Brooklyn Museum institution has grown to become the second-largest art museum…

Théo Viardin                                 Théo Viardin on Instagram

The new initiative highlights iconic BBC logos and graphic design, offering a nostalgic collection for apparel, accessories, and gifts. Today, the BBC has unlocked a treasure trove of nostalgia for fans of its iconic television and radio shows, launching a brand-new platform that celebrates its rich graphic design history. Titled BBC Playback, the creative initiative—led…

Reflecting its commitment to social change, the Hague-based design agency has crafted a colourful and impactful new identity for itself. Located in The Hague, Netherlands, JUST is a design agency deeply committed to making a societal impact. Founded in 2007, it offers a comprehensive range of design services, from strategic branding to digital solutions, all…

With a background as a tattoo artist, Tom Strom is an emerging American illustrator whose images will draw you in and perhaps give you a little scare. But what’s life without a little peril now and again? One minute, you feel like stroking the cute, cycloptic kitten as it sits amongst the birdhouses with a…

The West Coast steak ‘n’ seafood chain went bust in 2020. But now it’s back, and the brand has been reinvented from the ground up. Not to be confused with Sizzling Pubs in the UK, Sizzler is a US-based restaurant chain with locations mainly in California and some in the nearby states of Arizona, Nevada,…

Kalum Ko                                 Kalum Ko’s Website Kalum Ko on Instagram

Professional Overall Winner: Mark Smith Last night, the winners of the World Illustration Awards were announced via an online ceremony hosted by renowned artist Aurélia Durand, along with a collection of special guests to present them. Today on Creative Boom, you can check out the winning artworks. Alongside the Society of Illustrators Awards in the…

The stress goes out as the creativity comes in with Fran Cieslar’s oracle deck, which combines anatomical and botanical illustrations to help us see the inner world of our bodies in a different light. You’re lying on the yoga mat trying to get into a calming position that is impossible to relax in when the…

Thirst designed the new campaign, centred around three “irreverent heroes”, to counteract the stuffy scenes associated with whiskey drinkers. New York and Glasgow-based agency Thirst has collaborated with B-Corp-certified Bruichladdich Distillery on its latest campaign, ‘Not Your Classic’, following a successful redesign project in 2023. The partnership between the design studio and brewery has been…

Swedish studio Bercow is helping the Nordic retailer reimagine 3,500 products across four countries, harmonising diverse market identities through clever use of a superellipse. Not to be confused with the British retailer Co-op, Coop Trading is a Danish trading company owned by four Nordic consumer cooperatives. Recently, it decided to consolidate its presence across four…

Image licensed via Adobe Stock Facing your fears and sharing your creative work online can be daunting, but it’s essential for growth and success in the digital age. Here’s how to overcome the hurdles and thrive. A lot of us don’t like to admit this, even to ourselves. But in today’s digital landscape, putting yourself…

Lucky Duck is a quirky twist on the classic UK Chinese restaurant, blending traditional elements with tongue-in-cheek charm. At Creative Boom, we’re big fans of the work of Angel & Anchor, who describe themselves as “a ballsy branding studio based in Belfast; we work hard, we listen, we give a shit.” And so back in…

The Manchester-based creative studio Flow has created an exciting set of animated GIFs and stickers for the Met Office, and they’re proving to be a huge hit on GIPHY. How do you feel about the weather today? If you want, you can share that emotion with your social media circles with one of the 27…

Although Playmate exists in the world of sexual wellness, it goes against the explicit graphics and phrases typical of the category in favour of a brand that promotes meaningful connections between couples. Sexual wellness is becoming less taboo by the day, with people of all ages, genders and orientations becoming more informed on the topic.…

Yongchul Kim Yongchul Kim, Schlafen, 2024     Yongchul Kim, Welle in der Nacht, 2024     Yongchul Kim, Panta Rhei, Mann, 2024     Yongchul Kim, Schlafen, 2024     Yongchul Kim, Wanderer, 2023     Yongchul Kim, Welle, 2023     Yongchul Kim, Wanderer in der Sternennacht, 2023     Yongchul Kim, Hund,…

Illustration by Mia Angioy for Creative Boom Today, we kick off a special six-part series focused on the use of music in modern design. In part one, we look at the importance of music to visual content, share examples of how this works in practice, and share pro tips for picking the right tracks. In…

XG by Alxndra Cook We talk to Yvette Earl, Tatyana Alanis, Kyle Platts, Alxndra Cook, and Ryan Gillett – five talented illustrators who draw people convincingly and in unique styles that engage the viewer. As many an artist will tell you, illustrating people is one of the hardest skills to learn. Although it seems to…

Images reprinted from Cone of Shame by Winnie Au © 2024, designs by Marie-Yan Morvan © 2024. Published by Union Square & Co. We speak to the Brooklyn-based photographer about the inspiration for her unsual new series, and her tips for photographing pets successfully. Based in Brooklyn, New York, Winnie Au is an editorial and…

From doodling characters to illustrating for global brands, Alyah Holmes shares her colourful journey in the world of illustration. Illustration may be an increasingly competitive field, but Alyah Holmes has succeeded in standing out. The American-Canadian illustrator and designer has managed to carve a niche for herself thanks to her vibrant, playful style, which has…

Christopher Burk                     Christopher Burk’s Website Christopher Burk on Instagram

Image licensed via Adobe Stock As the leaves change colour and the air turns crisp, many creatives find themselves grappling with a series of challenges in their professional lives. From lack of work to seasonal blues, here’s how to navigate the hurdles of the autumn season. The creative industry is ever-evolving, and with each season…

Everyone’s favourite furry recycling creatures are set to return to our television sets with a new identity and an extensive bank of assets. The much-loved children’s TV show The Wombles is back on our TV screens with a refreshed identity, as well as a full character and illustration toolkit, by London and LA-based studio How&How.…

Christoph Florin                                                                                     Christoph Florin’s Website Christoph Florin on Instagram

Liam Gallagher – Image licensed via Shutterstock / A.PAES The new Oasis tour is expected to make half a billion. What lessons can we learn from this incredible marketing success? The recent announcement of an Oasis reunion has sent shockwaves through the music world and ignited a frenzy of excitement amongst many who grew up…

From the valleys of Kashmir to the studios of Florida, Ghazal Qadri crafts vibrant illustrations that tell stories of culture, empathy, and the power of art to inspire change. Both an illustrator and graphic designer, Ghazal Qadri has relocated from a picturesque valley in Kashmir, northwest India, to the sunshine state of Florida. There, she…

If you’re looking for inspiration fuelled by bright colours with swirls of surrealism and sprinkles of absurdity, then illustrator Andrey Kasay’s latest exhibition to hit London is worth a slot in your diary. How did the baguette become a giraffe? We’re not sure there’s an answer, but if there is, it might involve a giant…

Web3 isn’t so much a technology than a cause to rally around. And so Fold7Design’s designs for [REDACTED], a new Web3 movement and IRL event, are a real call to arms. Fancy a trip to Thailand? Then, if you’re involved in digital design, there’s a great excuse to visit. [REDACTED] is bringing together visionaries, builders…

George Underwood From schoolyard friends to legendary album covers, we chat with David Bowie’s lifelong collaborator about his artistic journey and a new exhibition of work inspired by the much-missed singer. George Underwood may not be a household name, but his artistic vision helped shape the visual identity of one of rock music’s most iconic…

From pandemic passion projects to illustrating for global brands, Kanioko’s genderless characters are bringing much-needed representation to the art world. In a creative world hungry for original and diverse voices, Brazilian artist and illustrator Kanioko is making waves with quirky, genderless characters and vibrant colour palettes. This striking work is typically inspired by themes including…

The bottle label includes designs referencing Bongang’s West African upbringing, nodding to the origins of the versatile folio grain. Carlsberg has collaborated with Brooklyn Brewery on an integrated campaign surrounding the world’s first 100% fonio beer, brewed in Carlsberg’s Research Laboratory without the use of barley or bittering hops. Fonio was created as part of…

The on-the-go Irish bar, located in the busy transport hub at Moynihan, has a thematic thread of transport running through its brand and interiors. We’ve all been in those situations where you’re at a social event and desperate to leave but can’t face the long and tedious ritual of goodbyes. That’s where The Irish Exit…

Casey Joiner                                                                                                          …

Heltar by The Northern Block From playful sans serifs to versatile superfamilies, the latest font releases offer a great way to give your designs a fresh look and bring them to life this autumn. As we enter autumn, it feels like time for a fresh start. And so, as a designer, it’s the perfect occasion…

Image licensed via Shutterstock A commitment to lifelong learning will give you a sense of personal fulfilment and future-proof your career against AI. Read on to discover how to achieve this practice. As the summer winds down, the leaves start to turn, mums shop for the kids’ school uniforms, and large groups of uncertain freshers…

Design studio Ensemble explains how it teamed up with a local brewery to represent the city’s heritage in modern beers. England is a nation of beer lovers, whether you prefer full-strength or zero-alcohol. But not all beer, let’s face it, is that good. It helps to find a brand you can come to know and…

Experiences, feelings, and memories – these are the things driving the portfolio of the up-and-coming illustrator and animator Sze Hang Lo. After the dust settled following all the graduate shows for illustration and art courses across the UK, the Association of Illustrators sent out its Grads to Watch list. One of the talents that grabbed…

The calligrapher and typographer Seb Lester has launched a series of beautiful works that eschew scale to favour quality and prove that it’s the little things that matter. In the remote Yorkshire village of Settle, you’ll find one of the world’s smallest galleries. The town’s old red phone box has been turned into an art…

Designed by local studio Span, the identity features a custom logotype inspired by the park’s topography as well as a public bench. Chicago-based design studio Span has unveiled its latest place branding project, an identity for a new public park in the Bronzeville area of its home city. Although Bronzeville was known for its vibrant…

Nomad Studio explains how it crafted an electrifying brand for the online gaming industry—just in time for it to step up to the world stage. You may not have heard of Kaizen Gaming, but they’re a pretty big deal. Based in Athens, this GameTech company operate two brands, Betano and Stoiximan, in 16 countries and…

Evelyn Tan                                                             Evelyn Tan’s Website Evelyn Tan on Instagram

Sketchbook photo © Tim Langlotz Driven by a desire to draw, see new things and develop his skills, Lapin hops here and there across Europe and around the world, sketching what interests him wherever he lands. One can only envy him. Twenty years ago, Lapin worked in a studio as a graphic designer on campaigns…

After three years on the market, the studio saw an opportunity for the brand to ride the wave of the moderation movement and enhance its brand experience, putting Quarter Proof on the same shelf as its high ABV predecessors. Social attitudes to alcohol have no doubt changed in recent years, with more people being more…

Bite Back is an organisation campaigning for more regulation of fast-food multinationals. And their latest billboard makes its point with refreshing simplicity. We recently encountered the practice of “anti-advertising” in our special report from Glastonbury Festival on How to be an anti-capitalist artist. And this week, we spotted another example of the genre, as youth…

American photographer Colin Czerwinski documents the unique charm of Hudson during a rare natural phenomenon in upstate New York. During a rare solar eclipse earlier this year, Colin Czerwinski visited the small city of Hudson, New York, armed with his Fujifilm X100V, to document its residents, landscapes, and everyday life. Instead of focusing on the…

The New York designer explains how she’s blending artistic expression with functional design to create the kind of typefaces agencies will love to use in their work. Renowned designer Jessica Walsh has long been known for her passion for type. And now she’s taken that to the next level by launching Type Of Feeling. It’s…

Image licensed via Shutterstock Your introversion isn’t a barrier to making social video; it’s actually an asset. Discover how to conquer the world of video content with these expert tips and strategies. For the last couple of decades, the creative profession has been broadly kind to us introverts. Many of us who enjoy spending a…

The Münster School of Design graduate discusses her creative journey so far and how she has developed her unique style. Julia Wand is an illustration and graphic design graduate of the Münster School of Design in Germany. In her work, she always aims to combine these two disciplines: a conceptual approach and visual storytelling. “In…

Good Phats is a new brand aiming to disrupt the world of cooking oils. Office of Overview’s founder, James Sedgwick Taylor, explains how they positioned it with a focus on consumer education. Nowadays, most people think of fats as bad, things to be minimised and avoided. But two friends, Ben and Tom, didn’t see it…

Andrew Tseng                                                                 Andrew Tseng on Instagram

Oyow                                                 Oyow on Instagram

Leeds-based agency Robot Food has redesigned German health-food brand More. The new identity is based on a message of joy and self-empowerment. More Nutrition was founded in 2017 and quickly established itself as the leading provider of healthy weight-management nutrition in Germany. Along with all-vegan label Foodist and high-performance supplements provider ESN, German holding company…

With over 7,000 students completing their courses this year, the London Studio developed a unique identity to celebrate their experimental spirit. University of the Arts London is known for incubating some of the world’s most creative students. And so their graduation ceremonies are a big deal. Recently, UAL tasked Kind Studio with creating an identity…

Julie Alex                                                     Julie Alex on Instagram

The minority-owned motion studio BIEN has created a new animation highlighting the talents of wheelchair basketball players for the Paris 2024 Paralympic Games, which start on 28 August. Diversity and inclusion are topics that are talked about in nearly every industry, but how inclusive and diverse is the design industry, and what’s being done to…

Elves, dwarves, wizards, a lich and an owlbear all feature alongside an iconic red dragon in what could be the most unlikely stamp collection ever issued by the Royal Mail – and role-players and fantasy art fanatics will love it. The British fantasy illustrator Wayne Reynolds has painted a set of eight monsters to feature…

The Falmouth branding studio’s fresh designs help transform the Asian-inspired cider into a character-driven sensation. Based in Kent, Kingfisher Drinks was founded more than 30 years ago to distribute the iconic Indian beer of the same name. And as Kingfisher Beer has become one of the world’s biggest beer brands, the company has expanded its…

Images used here are copyrighted to Reel Art Press Bringing popular culture together with graphic design, photography, illustration and typography, movie posters enjoy huge popularity with creatives and fans alike, and this new book selects 1001 of the very best examples. We’re not sure when the last survey was taken, but it’s pretty safe to…

The German agency explains how it crafted a new name, identity, and website for the creative recruitment agency Undiscovered. Based in Berlin, Undiscovered is a recruitment agency specialising in creative roles. Specifically, it matches talent in design, product, engineering, and marketing with startups, agencies, and corporations across Europe. They recently changed their name and began…

We chat with the fine art photographer about her new book, Candyland, which offers a fresh, empowering perspective through collaborative portraits that celebrate female sexuality and individuality. It doesn’t matter how much we tell ourselves to be “sex positive”, as the modern phrase goes. Most of us have never met and probably will never meet…

A recent graduate of Nottingham Trent, Isobelle Farrar is catching the eye with projects like HAG, which combine imagery, textiles, and storytelling to challenge the way older women are dismissed and ignored in society. Congratulations go out to Isobelle Farrar, the newly graduated artist who won the Association of Illustrators’ Spotlight Award at New Designers…

What better way to brand a sweet treat than through a bespoke typeface that literally looks good enough to eat? Yes, the rhyme was intentional. Beirut-based food processing company Gandour founded its baked goods range Yamama in the 1980s, and since then, the brand has established itself as a family favourite across the Middle East.…

Nada Elkalaawy                                                                 Nada Elkalaawy’s Website Nada Elkalaawy on Instagram

Award-winning UK illustrator Elly Walton’s quirky style brings whimsy and depth to her editorial, advertising, and design work. In our exclusive interview, she reveals how she crafts these storytelling visuals. In the world of illustration, Elly Walton stands out as a virtuoso of playful storytelling. This award-winning artist has made her mark across various mediums…

Image licensed via Adobe Stock Sustain the mindfulness of a screen-free summer as you transition back to work by following this advice from the creative community. As the golden days of August fade into memory, many of us find ourselves at a crossroads. Whether you’ve been abroad or staycationing, the past few weeks have offered…

Growing the bacteria using kombucha, lion’s mane, household food waste, and swabs from skin and soil resulted in some sleepless nights for creative director Chris Collicott. If somebody had told me that you could use live bacteria to create brightly coloured patterns from the 1980s and ’90s, I would have been a bit sceptical. That…

Digging around in the archives revealed some interesting and ownable brand stories that the studio used to solidify its position as ‘THAT juice’. Bath-based brand and packaging design agency Sunhouse has redesigned OG orange juice brand Tropicana, using heritage in a contemporary way to position it as the category leader and aligning with its new…

Angela Kirkwood                                                                         Angela Kirkwood’s Website Angela Kirkwood on Instagram

From contemplative cats to wide-eyed bat skeletons and even Santa on an exercise bike, Ilya Kazakov’s cartoony characters are helping the artist build his own community of fans and clients around the world. Originally from the Russian territory of Sakha – also called Yakutia – Ilya Kazakov is one of the most northerly illustrators we’ve…

Fintan Magee                                                 Fintan Magee on Instagram

Image licensed via Shutterstock / Adam McCullough You don’t need to be a musician to learn from the rapper’s recent adventures at Paris 2024. We list seven tips for following in Snoop Dogg’s footsteps and unlocking your creative potential. If you work as a creative freelancer, many people will be seriously jealous of you. Let’s…

Image licensed via Adobe Stock Want to use the professional network to boost your freelance career? These tips from fellow creatives will help you leverage LinkedIn authentically and effectively. Social media isn’t what it used to be, especially for creative freelancers wishing to grow their careers. Instagram is dead to us, thanks to frustrating algorithm…

The legendary speaker manufacturer partners with Barkas to amplify its digital presence while preserving its rebellious spirit. The world of rock music has been altered beyond all recognition by the digital transformation of our society. While vinyl might be popular amongst hipsters, it’s no longer the huge, mass-market banker it once was. And while bands…

Here Design recently worked with a group of young offenders in prison to design a new identity for Untold, a charity that offers vocational training for young men in UK prisons. London-based studio Here Design works hard to balance profit and purpose and has always made time for pro bono work to support charities and…

With more options for pet nutrition popping up, Nutriment’s new brand hopes to make it easy for owners to choose the best science-backed food for their pets. Pets have become a huge part of many people’s daily lives, with the number of pet owners in the UK reaching record highs during and after the pandemic.…

The Bristol agency put their design skills to work, developing a visual identity for craft brewery St Austells that can scale as it grows. Right now, the demand for decent craft beer seems to keep growing and growing. And so St Austells, a family-owned Cornish brewery deeply rooted in traditional brewing and community values, was…

Mabel Esteban                                                                     Mabel Esteban on Instagram

The London-based studio collaborates with renowned illustrator Hedof to create upbeat and engaging branding for the Comedy Garden Festival. 57 Festivals is a London-based company specialising in live comedy. Since 2005, it has delivered comedy shows and festivals to select cities across the UK. Last year, the founders collaborated with Oat Studio – a London-based,…

This meticulously researched book explores how Blackheath and Greenwich in London became a post-war haven for modernist architecture, green spaces and community living. Blackheath and Greenwich, located in southeast London, emerged as pivotal grounds for modern architectural innovation in the decades following World War Two. This movement reflected a broader cultural shift toward social housing…

This inventive restaurant branding reimagines the idea of a vegan eatery in a refreshing and enticing way. Across the course of the 21st century, the image of veganism has quickly gone from ‘cranky and weird’ to ‘mainstream and cool’. Nowadays, you can find vegan options in most bars and restaurants. And that’s all to the…

Irina Selaru                                                                         Irina Selaru’s Website Irina Selaru on Instagram

Image licensed via Adobe Stock With Elon Musk and X seemingly fanning the flames of violence in Britain, we canvas how creative people are feeling about the controversial social platform. It’s been an ugly summer of violence and thuggery in the UK. And while the reasons for that are detailed and complex, the spark that…

A new visual identity for the charity makes thoughtful use of typography and colour to help expand its audience. Ovarian Cancer Action is one of the UK’s leading charities in the fight against ovarian cancer. Founded in 2005, it holds a global research conference every four years to share ovarian cancer research findings and connect…

Tips for getting your graphic design project featured (one being, send us lots of visual assets/mockups) Mockup via Art Directed Want to see your graphic design work featured in this online magazine? Here’s how to do it and some tips for standing out from the crowd. As a graphic designer or branding studio, getting your…

Want to get involved in printmaking? The Postcard Printing Press is premium, perfectly portable, and other things beginning with ‘p’. In these times when everything in our lives is being digitised, the lure of the analogue, the physical, the tangible, has become ever greater. Hence many are looking back longingly at the days of physical…

Firpal                                                         Firpal on Instagram

Image licensed via Adobe Stock Want to make cash from your personal work? These insider tips will help boost sales, engage customers, and stand out in the bustling creative scene. Who doesn’t love an art fair or creative market? They’re a great way to find cool, quirky, and unique pieces: everything from limited edition prints,…

A new advertising campaign for Thomas Cook and The Marine Conservation Society highlights how unthinking behaviour by holidaying families can damage and destroy aquatic life. We all know how plastics are destroying our sea life. Many of us have taken measures to swap plastic straws for paper ones, ditch plastic bottles in favour of reusable,…

One of the nation’s oldest theatres celebrates its recent restoration with a full rebrand, courtesy of Brighton agency Good Noise. Theatre Royal Brighton is one of the UK’s oldest and most iconic theatres. A key player in the UK’s dramatic landscape since its opening in 1807, it’s renowned for both its rich history and stunning…

Back Market refurbishes old tech so it can be resold and doesn’t have to be thrown away. A new visual identity helps communicate that mission and champions the concept of circularity. It’s not just billions of plastic bottles polluting the earth and damaging our environment. The tech industry is a big culprit, too. Electronic waste…

Image licensed via Adobe Stock Beautify your workspace and protect your health and posture with these fantastic laptop stands. Our curated list will help you find the perfect ergonomic solution for your creative adventures. Summer’s here, and we’re all caught in that classic tug-of-war between work and play. On the one hand, deadlines are looming.…

Road cycling isn’t the gentlest of sports, as a new book by sports photographer Kristof Ramon (aka Kramon) lays bare with its stunningly dramatic images. For those who’ve been excited by the cycling at the Olympics, a new book by world-class pro-cycling photographer Kristof Ramon (known as Kramon) offers a visceral glimpse into the heart…

The Chicago-based animator Qianwen Yu is taking the heat out of summer 2024 with a set of refreshing cyanotype stop-motion animations. There have been heat waves around the world this summer, but Qianwen Yu has created a series of animated GIFs that might cool your brain or at least make your social posts a little…

Bráulio Amado (previously featured here).                                                                                                    …

Monjajaja’s editorial work. The Chinese illustrator uses a mix of traditional media to express herself and communicate her clients’ messages, celebrating the slips and spills along the way. While AI has its uses (cough), nothing compares to looking at a work that fully expresses the hand of the artist and what they were feeling as…

Spacemade is a co-working brand with a difference. Crafted by Wildish & Co., its new visual identity system is based on the concept of ‘meaningful connections’. Founded in 2020, Spacemade is a co-working space provider with a difference. Rather than just plopping yourself down wherever there’s a space, you get your own permanent desk in…

As the world awaits the new Beetlejuice movie, Tatty Devine’s jewellery collection takes inspiration from the original to bring the afterlife to life. When it comes to designer jewellery, we’re big fans of Tatty Devine. Founded in east London in 1999 by Harriet Vine and Rosie Wolfenden after graduating from Chelsea School of Art, all…

It was the governing body for a range of aquatic sports but only had one of them in its title. The Bath-based branding agency explains how they helped transform British Swimming into Aquatics GB ahead of the Paris Olympics. Until recently, the governing body for aquatic sports in Britain, which includes swimming, diving, para-swimming, artistic…

Zoey Kim                                                                             Zoey Kim’s Website Zoey Kim on Instagram

Image licensed via Adobe Stock If you want to win your creative dream, the Olympians can show you the way. We explain why being competitive is no bad thing and how to approach it within the creative industry. Hooray! The Olympic Games are in full swing, and everyone can sit back and enjoy watching the…

Image licensed via Adobe Stock Whether you’re hot and bothered, stressed about holiday packing, or anxious that summer is passing you by, there’s an app for that. These carefully curated mindfulness apps really can help you relax your mind, make you feel more present, and properly switch off this August. The British summer is a…

Pentagram partner Marina Willer has announced Overlooked 2.0, a series of art prints that celebrate the artistry and history of London’s ancient streets through brightly coloured reproductions of its manhole covers. In 2016, Pentagram’s Marina Willer unveiled a fascinating series of silkscreen prints made from brass rubbings of utility hole covers all over London. The…

The buying and selling platform for creative assets has a brand-new look. Read on to learn the thinking behind it and how it was developed. Envato is an online platform that serves as a bustling marketplace for creative assets, tools and services. Founded in 2006 by Collis Ta’eed and based in Australia, it’s essentially a…

RF. Alvarez                             RF. Alvarez’s Website RF. Alvarez on Instagram

The Munich-based creative studio Kreatives has teamed up with 11 illustrators from around the world to create animated explainers for the Paralympics, telling the story of each sport from the athlete’s perspective. On Wednesday 28 August, 2024, the Paralympic Games begin in Paris, and, for the first time, competition in every single sport will be…

Fables for our Time at the Design Museum. © Rob Harris for the Design Museum A major new work has moved into the Design Museum’s iconic atrium space. Read on to discover the thinking behind it. If you’re ever in London, the Design Museum is a great place to visit for creative inspiration or just…

Animals can’t speak up for themselves… but what if they could? That’s the premise for four hilarious ads for the RSPB, created in partnership with Blue Zoo and GOOD agency. When we think about silent comedy, we naturally think of black-and-white movies from the 1920s, featuring classic stars like Charlie Chaplin and Harold Lloyd. These…

The award-winning artist’s latest photo series explores community identity amidst rapid gentrification and the shadow of Tottenham Hotspur’s new billion-dollar stadium. Jack Smethers is a photographer based in Brighton whose images have been selected for multiple awards and exhibitions, including the Taylor Wessing Portrait Prize and Portrait of Humanity. His work spans portraiture and lifestyle,…

The international art collective teamLab is taking immersive art to the next level. Our writer, Tom May, shares his experience of visiting their Tokyo show and why he thinks it’s a must-see when it comes to Europe. If you’re involved in the creative world, by now you’re probably aware of the concept of the immersive…

A fresh visual identity crafted by Bruce Mau Design is helping Canada’s most esteemed ballet company pirouette past stereotypes and leap into the future of performing arts. In the world of the 2020s, ballet companies are in a tricky situation. However talented their dancers, many people who might happily spend hundreds on a Taylor Swift…

The illustrator worked closely with the well-known musician to create a truly innovative EP design. Internationally acclaimed jazz clarinettist Adrian Cox is set to release a new EP. And he’s teamed up with rising star illustrator Con McHugh to create a visual world that’s as fresh and vibrant as the music itself, including album artwork,…

Art director Dana Davis reveals how she helps shape the New York Times website’s unique aesthetic with her inspired polymer clay illustrations. Remember how newspapers used to be a thing? We all like the idea that they still exist (just). But be honest, though, when was the last time you bought one, either in print…

Tanguy Troude                                                                                                          …

Image licensed via Adobe Stock As Creative Boom celebrates its 15th anniversary, founder Katy Cowan reflects on the pivotal lessons learned throughout this remarkable journey and how they can help you build your own creative business. This year, I’m celebrating 15 years since I started Creative Boom in 2009. Looking back now, I’d say that…

Carles Garcia O’Dowd’s artwork for Viña Rock 2023. At a time when small-screen imagery seems to be taking over and illustrators are losing their jobs to AI, it’s nice to know there are still areas where sprawling illustrations full of detail and artistry are always welcome. Let’s take a look at the world of search-and-find…

Fitbit wants the Ace LTE to be the next big thing in the school playground. So, it partnered with Koto to create a brand strategy and visual identity that could give it a fighting chance of success. Has your child asked for a smartwatch yet? If not, be prepared for a request soon (no doubt…

If you haven’t seen 47 yet, click on the video and watch it now. Then, read on to discover how this emotional film was created and why it’s making so many waves right now. There’s something about animation that often makes for a good cry. Anyone who’s seen Inside Out 2 (and doesn’t have a…

Tidawhitney Lek                                                                         Tidawhitney Lek’s Website Tidawhitney Lek on Instagram

The designer behind the popular newsletter OMGLORD explains how it began, how it’s evolved and her hopes and fears for the future. As one half of the independent brand strategy and design studio Superkeen with Lauren Wong, Gabby Lord has become a respected voice in the design community, sharing insights, resources and personal reflections through…

The renowned graphic artist joins forces with five music legends in a unique collaboration to raise funds for Teenage Cancer Trust. We can all probably name more famous singers and guitarists than drummers. But ultimately, an amazing drummer is the bedrock of every great rock classic, and they deserve to be celebrated a heck of…

Through a collaborative project with affected communities, photographer Kirsty Mackay’s The Magic Money Tree captures the UK’s cost-of-living crisis through a very personal lens. Since late 2021, the prices for essential goods have been rising dramatically around the world. And the UK has been just as affected as everybody else. Some have seen their incomes…

Angela Lewis                                 Angela Lewis’ Website Angela Lewis on Instagram

Bringing together illustrations, music, characters and stories, Off Work Every Month presents a travel itinerary across China – and it might just be the most creative zine project in the world. Based in China, Handowin He is an artist with a fantastic portfolio of work – particularly in packaging and advertising – but it’s the…

A new campaign for Transport for Greater Manchester, led by local agency Flow Creative, combines live action and animation in a bid to get families using public transport across the summer months. There’s nothing quite so frustrating every summer than sitting in a hot car, stuck on the motorway, while the kids scream, shout and…

New MedTech company When aims to empower individuals with accessible egg count information and expert advice. Creative agency Universal Favourite explains the thinking behind the brand. It’s incredible what new health services are coming online these days. But first, people have to know about them. And second, they have to trust them. Here’s a great…

With a background in editorial design, Andy Goodman decided to become an illustrator, developing an impactful, graphical style that’s sublime and simple and a portfolio full of clever visual wordplay. Andy Goodman is one of those rare artists whose special talent is to create an entire image using a single line. What at first glance…

A new Gen-AI-powered tool launches today, allowing anyone to place their own face in a classic CadburyCadbury’s poster to celebrate its heritage over two centuries. If you’ve always fancied being the star of your own advert, then Cadbury has just released a new Gen-AI powered tool that puts your face on one of its classic…

Stuart Semple (Photo credit: Ed Hill) We interviewed the leading British artist about how his free online school, innovative approach to paint manufacturing, and public projects are all helping transform the art world. Leading British artist Stuart Semple is on a mission to make art education and creative expression accessible to all through an innovative…

In Wieden+Kennedy’s latest work for Nike, we’re reminded of the hard, cold truth of competition: that not everyone can be a winner. The sports brand hits that message home with inside help from leading athletes all striving for victory. What does it mean for an athlete to achieve the top spot? In its summer campaign…

The campaign was devised to be “joyful and uplifting” without feeling “disingenuous or unrealistic” and foregrounds the amazing work that happens in children’s hospitals globally. The Children’s Hospital Association (CHA) recently launched its new ‘Made Possible’ campaign, created by the strategic design studio Team. The CHA acts as a voice for over 220 children’s hospitals…

Kevin Christy                                                                     Kevin Christy on Instagram

Design studio SomeOne is behind the refresh for the British supermarket chain, which was established in 1844 and today boasts 2,400 stores and over five million members. Central to the new branding are a deconstructed logo, bespoke typeface, and expressive icons. Co-op, the UK’s pioneering consumer cooperative, and the world’s first at that, has unveiled…

Image licensed via Adobe Stock As the new government runs another trial of the four-day working week, how should creative agencies respond? Three industry leaders share their views. Do you dread Monday mornings and spend all week looking forward to Friday? Then, find the weekend has come to a juddering halt before it feels like…

StudioDBD took an original and unusual approach to developing a brand identity for Stockroom, a new cultural hub in Stockport. There’s no point being coy about it. In many cases, our town centres just aren’t what they were. The twin onslaughts of online shopping and remote working mean a lot of people aren’t heading into…

Image licensed via Adobe Stock Build a loyal audience and showcase your work effectively with these essential tips for starting a newsletter in 2024 Let’s face it: Reaching and engaging your audience has become more difficult than ever in the 2020s. Social media platforms like Instagram have betrayed us, putting their algorithm before our interests,…

The campaign utilises a blue-tinged collage effect, which is interpreted differently each year by a new collaborating artist. Studio Marcus Kraft has collaborated with renowned illustrator Bráulio Amado on the Zürcher Theater Spektakel 2024 campaign, which uses expressive, photocopied collages with images from the invited international productions. Zurich-based graphic designer and art director Marcus Kraft…

Gabriel Pozzo                                                                 Gabriel Pozzo’s Website Gabriel Pozzo on Instagram

Multidisciplinary creative Deji Ajetomobi is launching a new magazine focusing on African design talent and partnerships. We chatted with him about its founding principles, its vision for the continent’s creative industry, and the kind of work it’s planning to feature. At Creative Boom, we aim to bring you the best of new creative work from…

According to a new campaign led by TBWALondon, it’s a cake, stoopid. It’s a silly argument that’s raged in school playgrounds and office tearooms for decades now: Is a Jaffa Cake a cake or a biscuit? And it continues to rage despite the matter having been settled definitively in law. In fact, as long ago…

Creative Boom flew out to Barcelona to test drive Nissan’s all-electric coupe crossover and chat with the design team about what goes into creating the next generation of cars. If you don’t know much about Japanese design, it’s easy to look at the clean lines and minimalist style without noticing the complexities, whether a building,…

Adam Bambrough The actor-turned-advocate has made big strides in tackling mental health challenges in the creative profession. We chatted with him about his own journey and why he founded the support organisation Wellbeing in the Arts. The world of arts and entertainment often conjures images of glamour, applause, validation and creative fulfilment. Yet behind the…

Jakob Scheidt                                                                         Jakob Scheidt’s Website Jakob Scheidt on Instagram

Energetic shades of pink, green and blue are blended and carved into forms that begin rooted in daily life but quickly lead to strange realms of dreamlike surrealism as envisaged by the talented young illustrator Wenjing Yang. It’s the colour that hits you first when Wenjing Yang‘s portfolio is laid out before you. Just how…

The GRO-OP app results from a four-day intensive creative experiment and aims to connect local growers with those needing healthy but affordable produce. We all know that maintaining healthy food habits and 5-a-day routines is easier said than done. Even those who have the money for a healthy diet end up wasting a large percentage…

Photography and video captured by Jay Dawson, Ben Hughes and Thomas Lennox Pearson Artist Andy Welland is behind what’s thought to be the UK’s largest piece of temporary pavement art. If you’re not familiar with Newcastle and get the opportunity to visit, the best place to start is to head down the Quayside. This vibrant…

With Paris ’24 about to kick off, the fizzy drink brand wants to give everyone a warm, fuzzy feeling with its new ad and packaging designs, courtesy of WPP Open X and Ogilvy. Let’s face it: Many of us aren’t interested in watching sports like swimming, gymnastics, or dressage on TV – well, most of…

Designer, writer, and academic Michael John Goodman has launched three online archives of Victorian illustrations covering works by Shakespeare, Dickens, and Chaucer. We talked to Michael about what these collections have to offer today’s creatives. It’s fascinating to compare how illustrators have depicted great works of literature through the ages. For example, Arthur Rackham’s plates…

The new identity by Team was devised to bring the fair into a new era, reflect its significant growth, and stay true to its roots and values. New York-based studio Team has created a new brand identity for Independent, an organisation known for showcasing amazing art. It features typefaces inspired by classic New York infrastructural…

A venture capital firm aimed at family-oriented startups, Black Jays, wanted a new brand identity to better convey its mission. American studio Hex explains how it responded to the brief. On the whole, our society doesn’t spend a great deal of time celebrating financiers. In movies, for instance, they’re more likely to be the hero…

Life expectancy in the UK can vary by a shocking 16 years. A new ad campaign crafted by London agency Don’t Panic highlights the issue in the wake of the general election. Sixteen years is a long time. So it’s sobering that where you’re born in the UK can shorten your life by up to…

Whitney Hayes                                                                                                          …

Creative Boom turns 15 We celebrate 15 amazing years of Creative Boom with some key highlights and thoughts from our community. If you’ve been reading Creative Boom since the start, then get ready to feel old… On July 24, 2024, we will be celebrating our 15th anniversary! So, it seems like a good moment to…

Image licensed via Adobe Stock The creative industry is changing fast under the onslaught of AI. We share the community’s best advice on how to not just survive but thrive over the next decade and a half. This month, Creative Boom is celebrating our 15th anniversary. It’s a great opportunity to reflect on how much…

The biscuit brand’s equitable assets have evolved, with a suite of sticker graphics added to the mix. Coley Porter Bell has unveiled its refresh of Jammie Dodgers’ packaging, designed to bring consistency to the biscuit’s portfolio and evolve some of its key assets. The global design studio has worked with Fox’s Burton’s Companies for several…

Barcelona-based graphic designer Ilia Tuma has refreshed the school’s decade-old identity with a new logotype and vibrant colour palette, as well as bespoke illustrations by Anastasia Sheremeteva. Renowned Barcelona-based language school Freeda has a new identity created by graphic designer Ilia Tuma. The work emphasises humanity and friendliness alongside an engaging learning experience. Tuma was…

Sci-fi and psychedelia met classic Bollywood in the stunning visuals for Arrivals, a South Asian space at this year’s Glastonbury festival. Set and graphic designer Shankho Chaudhuri explained how the team created it. One of the biggest buzzes at this year’s Glastonbury wasn’t any of the acts shown on TV. Instead, a small section in…

Robert Campbell MacKenzie                                                                                                        …