Holly Humberstone has released her latest single ‘Cruel World’, the title track from her upcoming second album, due 10th April.
“‘Cruel World’ comes from the euphoria and pain of long-distance. Your perception of the world around you can be completely distorted without that one person in it,” Holly explains.
“There’s no fun in going out solo when the only place you want to be is wherever they are. Loving someone that much is always going to hurt a little. This is the dichotomy of pain and pleasure. Love is so painful at its core and this is the throughline of my record. This is my favourite song I’ve ever written!”
The official video for the song, directed by Silken Weinberg, is set in a Victorian theatre, follows Humberstone as she attempts to disrupt the production, reflecting the song’s themes of love and longing.
Holly’s upcoming shows include headline performances across the UK, with a sold-out date at London’s O2 Shepherd’s Bush Empire on 2nd April.
The dates read:
MARCH
20 Liverpool, Rough Trade SOLD OUT (IN-STORE)
21 Nottingham, The Level (OUTSTORE)
22 Oxford, O2 Academy 1 (OUTSTORE)
24 Birmingham, O2 Academy 2 (OUTSTORE)
25 Brighton, Chalk (OUTSTORE)
26 Kingston, Circuit SOLD OUT (OUTSTORE)
29 Glasgow, Old Fruitmarket SOLD OUT
30 Manchester, New Century Hall SOLD OUT
APRIL
1 Bristol, Electric SOLD OUT
2 London, O2 Shepherds Bush Empire SOLD OUT
Leave a Reply