The transformation of pandemic-era isolation into creative revelation isn’t a new narrative, but in Shura’s Brooklyn apartment – armed with just a borrowed acoustic from (recent Dork cover star) Torres – something remarkable took shape. ‘I Got Too Sad For My Friends’ emerges as her most nakedly personal statement yet, a record that transforms vulnerability into victory.
“IT’S BEEN 84 YEARS,” Shura quips when asked about the album’s lengthy gestation period. “But seriously, this album took a long time. The first song I wrote for it was ‘Richardson’, which is five years old now. So it’s the longest I’ve lived with music before releasing it.”
That extended creative timeline reflects the depth and complexity of the explored emotional territory. Where previous albums delved into the familiar waters of relationship dynamics and romantic uncertainty, ‘I Got Too Sad For My Friends’ ventures into more challenging personal terrain. As Shura explains: “Whilst I’ve explored sadness in my music before, it always felt so tied to relationships, like a breakup, or fancying someone and not being sure they like you back. I was very comfortable occupying that emotional space, but this felt different. I was not comfortable.”
That discomfort bred innovation. Partnering with producer Luke Smith (whose fingerprints grace records from Foals to Depeche Mode), Shura’s synth-pop foundations expand to embrace warmer, organic textures. The evolution feels less like reinvention than revelation – the sound of an artist stretching into new spaces.
“I think a lot of my approach to the recording/production and the artwork has been driven by this desire to bring me maximum joy,” she shares. “There was a point where I didn’t know for sure that I was going to get to make another record, and when I knew that finally it was going to happen, I wanted to explore textures I’d never explored before.”
That exploration led her toward what she describes as “the type of records you could curl up into and feel spooned by,” incorporating live recordings with new elements like woodwinds and Hammond organs. The result is an intimate and expansive album that is equally suited to late-night headphone sessions and full-volume catharsis.
The album’s genesis story is inextricably linked to the isolation of the pandemic lockdown, when Shura found herself stranded in New York, facing global uncertainty and personal health challenges. Yet rather than succumb to the bleakness, she began finding new ways to connect – including, somewhat unexpectedly, through video game streaming.
“Streaming was one of the few ways I felt I could stay connected with fans in a way that felt authentic to me but also not bleak af,” she recalls. “I tried playing some music live but it just wasn’t a vibe. I was halfway through a tour, and this was just not the way the songs were supposed to be played, also, playing alone in a room with my girlfriend hiding, trying to be quiet in a room next door just felt awful.”
Instead, she found herself diving deep into games like Baldur’s Gate 3, where she “played as a gnome bard and carried a giant flute and would play it for no reason mid-battle.” This digital escape provided not just entertainment but unexpected creative inspiration: “Well, maybe carrying the giant flute around inspired all the woodwinds,” she muses.
The album’s standout collaboration with Cassandra Jenkins on ‘Richardson’ emerged from this period of isolation and reflection. “I saw Cassandra support Okay Kaya way back. I was blown away,” Shura remembers. “I was listening to their music a lot in the pandemic, and it was such a balm. I think it was more or less the only music I could listen to for a period of time.”
The partnership feels particularly poetic given the song’s origins in Shura’s solitary walks around her apartment. “Cassandra’s music would accompany me on these walks, and now Cassandra is accompanying me here on a song about those sad walks,” she explains, adding with characteristic humour: “It’s also highly amusing to us both that when she made the music video she had to walk around NYC with our song playing on a loop.”
“I loved the metaphor of being covered in armour protecting absolutely nothing useful”
Beyond the music, the album’s visual identity draws inspiration from an eclectic mix of influences. “The combo of playing this for 300+ hours and reading The Little Prince, and also being a millennial who was very affected by Leo in Romeo and Juliet had a bit of influence on the art direction for the entire record,” Shura shares. “I loved the metaphor of being covered in armour protecting absolutely nothing useful. It resonated with me as often when I am struggling, I find myself protecting myself in ways that probably actually only make it worse.”
This period of transformation extended beyond the creative realm. Shura describes embracing strength training and martial arts as ways of finding control amidst uncertainty: “I think as a creative person, there’s a lot of stuff you can’t control, and you have to make your peace with that to survive it. So, having this thing that I can control is good for my brain. If I turn up and work hard, I will feel good. On bad brain days it’s one of the quickest and easiest ways of improving my brain weather by 5%.”
The album’s title emerged organically, almost accidentally. “Even when there was only a collection of 5 or 6 demos, I whacked them up on a playlist on Spotify and called the playlist I Got Too Sad For My Friends,” she recalls. “At the time, I wasn’t even really sure I was ever going to make another album, and I wrote it somewhat off the cuff because it amused me. I think there’s a lightness to it. Because it’s so direct.”
That directness carries through the entire record. Shura deflects with characteristic thoughtfulness when asked what she hopes listeners will take away from the album: “Honestly the best part is that this isn’t up to me. I love discovering what people take away from my records that maybe wasn’t something I imagined they would. I’m looking forward to finding out.”
For now, she’s focused on her upcoming London shows at Bush Hall in June, which offer a particularly appealing commute: “I cannot wait because I live in Shepherd’s Bush and I’ve always wanted to roly-poly to a venue from my apartment.” It’s a fittingly playful note from an artist who has learned to balance life’s heaviness with moments of joy, whether found in video games, martial arts, or making music that transforms personal struggle into shared experience.
‘I Got Too Sad For My Friends’ may have emerged from a place of isolation, but it stands as a testament to the power of connection – even when that connection comes through admitting we’re not okay. Sometimes, the bravest thing we can do is let others see our sadness, and the greatest comfort comes from knowing we’re not alone in feeling alone.
Shura’s album ‘I Got Too Sad For My Friends’ is out 30th May.
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