Marmite and the Elton John AIDS Foundation have announced their latest collaboration, a limited-edition jar inspired by Elton John’s iconic 1975 Dodger Stadium performance.
The new jar marks the second year of a three-year $1 million partnership between the two organisations, and will be available in Sainsbury’s, Tesco and Morrisons for £3 very soon indeed.
The jar’s design – which features artwork based on a photograph by Terry O’Neill CBE, depicting Elton in his sequined baseball outfit designed by Bob Mackie for the 1975 show – has been described by Elton as “just fabulous!”
Anne Aslett, CEO of the Elton John AIDS Foundation, comments: “We are incredibly grateful to Marmite for our ongoing partnership. Their $1 million donation will help us provide support and care to those most at risk of HIV and importantly, through this successful collaboration we are able to raise awareness of our mission to end AIDS for all.”
The Elton John AIDS Foundation, established in 1992, has reached over 100 million people with HIV/AIDS education, prevention, treatment, and support, raising more than $600 million for over 3,100 projects across 95 countries.
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