Jessie Ware has unveiled the official video for her single ‘Ride’, featuring actor James Norton.
The video, directed by Thomas James, presents a Western-themed setting, exploring themes of power, control, and desire.
Discussing the collaboration, Ware says, “James is a friend, and we were recently at our friend Jack Peñate’s performance (who I made ‘Ride’ with) and I asked him, ‘James, do you ride a horse, and would you be up for being a sexy cowboy in the video?’
“I sent him the song, he loved it, and I’m so grateful that he made this happen. To be honest, I didn’t think I would be as involved in the video but James, being the total gentleman and professional he is, made it so easy.
“It was a freezing cold February day and by 10am I was licking his ear. Everything was shot on film, so I think it looks so beautiful – props to Thomas our wonderful director, and to Caravan the horse.”
James Norton adds, “When Jessie came to me with the idea of being in her music video, I couldn’t find a reason to say no. ‘Ride’ is such a great tune and as a long-time fan of Jessie’s work, and more recently a friend, it felt like a fun thing to do. Jessie, Thomas, and the whole crew made sure it was a properly fun ride.”
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