Greta Isaac has announced her new EP ‘Dolly Zoom’, set for release on 8th August via Kartel Music Group. The Welsh-born, London-based artist has also shared the project’s first single, ‘Soft Scoop Talking Dog’.
The EP introduces Isaac’s alter ego Dolly Zoom, blending early 2000s electronic pop with rock elements. The character of Dolly represents what Isaac and visual collaborator Karina Barberis describe as “a character of extremes. She is the mania that runs beneath a rationalised exterior; the vision you might have of screaming at someone you smile politely to instead, the thought you have of jumping off a high building but never doing it, the disturbed, hyper, playful, imaginative parts of us we subdue. Dolly Zoom is a character born out of restriction and ordinariness, a means of unleashing the messy parts of us that society wants us to conform to”.
‘Soft Scoop Talking Dog’, written alongside Martin Luke Brown, Mark Elliot, and Matt Zara, was produced by Zara and Dan Bartlett. The track comes accompanied by a visualiser featuring Welsh translated lyrics.
Speaking about the single, Isaac says: “Soft Scoop Talking Dog is our janky, explosive introduction to Dolly – born from the feeling of being trapped within a claustrophobic room of how we think we should look or behave or speak. Dolly kicks that door down, emerges from the chaos outside, grabs you by the hand and grins at you through a seductive haze of (vape) smoke and promises, she whispers, ‘come with me, it doesn’t have to be this way’.”
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