Hornet spent a lot of time worrying about not fitting in. Is her music going to make sense on a particular playlist? Will she be able to perform gigs with other artists or get booked for festivals? “I’ve realised how poisonous that can be,” Olivia Vered explains. “If you stay strong in your visions, none of that stuff really matters.”
Her gorgeous, snarling blend of grunge, indie, rock and pop is tough to define (“alternative pop is the closest I’ve got”), but it’s obviously great. Just listen to the dreamy, biting ‘Silkworm’. “I’m quite scatter-brained, and I tend not to follow any sort of rule book,” she explains. “I think it makes my art better, though. It’s more of a cathartic experience, knowing people are connecting to the weird things you’ve come up with.”
It’s been a journey for Olivia to get to this point. She grew up in a musical household in New Jersey, after a move from New York, and spent years in the local School Of Rock program (the movie was based on the group, not the other way around), where she’d perform covers of Jeff Buckley, Alicia Keys, Radiohead and Cocteau Twins. There would also be jazzy covers of Deftones and Paramore at the local restaurant where she worked part-time as a waitress. “I guess I just really liked strong vocalists,” she grins.
Then, one day, a friend’s mum literally shook her by the shoulders and told her to write her own music. “It’s not something I’d even considered before,” she admits, but she used savings to set up a makeshift studio at home and started creating the world of Hornet.
“When you do other creative things, you can hide. With music, all eyes are on you”
When she still lived in New Jersey, Olivia avoided becoming a full-time musician at all costs. “I did everything else I could think of,” she explains, with stints as a stylist, a production assistant, and a casting director. “I think it was just because I wasn’t that confident in my musical abilities. I don’t read music and I’m self-taught, so I always felt a bit inadequate. When you do other creative things, you can hide. With music, all eyes are on you.”
Still, she started dreaming about playing concerts and when she’d wake up in the morning, she scribbled down those ideas before turning them into fully-fledged songs. “For ages, it felt like I was copying someone else’s songs because I didn’t really understand where they were coming from.” She eventually hit a groove of melancholy, sweet, catchy melodies and edgy production. A move to London helped her further crystalise what Hornet was and coincided with her first live shows playing her own music. “I moved to this new city, and I didn’t know anyone. What else was I going to do with my free time,” she laughs. “It just helped me understand what I really wanted to do with music.”
What also helped was being chosen for the Converse All Star Program, which provides opportunities for All Star creatives to gain access to a global network of like-minded talent, the opportunity to collaborate and create with Converse, and a platform to have their work seen by the world.
The most important thing Olivia has got from the program is a sense of community, with local photographers, stylists and fellow musicians all involved in the project. “Converse knows how to pick people who just understand each other. A lot of us are not originally from London, but we’re all paving our own path at the same pace. I think it’s nice to know that other people are going through what you’re going through,” she says. There are similar projects in cities around the world. “It just helps you feel more sure about what you’re doing.”
As part of the All Stars program, Olivia recently performed at SXSW London, with her mother and brother flying in especially for the gig. “As much as I love hiding away at home and making music, I’m getting more confident onstage,” she says. “I tend to just treat the crowd like they’re my friends, and it makes everything feel a lot more comfortable. There’s no better feeling than seeing people jam to a beat you’ve made, especially when they can feel it with their whole body.”
“I still get worried about people understanding what I’m trying to do with my music or if it’s too niche, but hearing it live just reminds me how good it is,” she adds.
“This might sound pretentious, but I want to be a tastemaker”
Later this month, Hornet will officially announce her next release, which is the first taste of her next EP. “If [2024’s] ‘Feline’ was my inner child crying, this next project sees my inner child taking the mic. It’s very bratty and anthem-based. The vibe is intense,” she grins. She’s taken inspiration from TV shows that speak to her on a personal level for the record, and the music is inspired by what she was listening to as a teenager. “I don’t want to say too much, but I’m really proud of it.”
Beyond that, Hornet wants a career like Bjork’s. “She has her finger in so many pies. I want to score films and curate fashion shows. This might sound pretentious, but I want to be a tastemaker. 50 years down the line, if we’re even still here, I want to be inspiring others with my music,” she explains.
“I’d love people to feel comfortable and confident in what they do, even if it doesn’t fit in with what everyone else is doing,” she adds. “If you’re true to yourself, you’ll always find people who are going to fuck it.”
Hornet’s new EP is coming soon.
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