Yungblud has returned with new nine-minute single ‘Hello Heaven, Hello’, marking his first release in a year.
The Doncaster artist’s latest track arrives alongside a music video directed by Charlie Sarsfield, which premiered across MTV’s channels and the Paramount Times Square billboards.
“Hello Heaven, Hello is the opening statement to my new album,” Yungblud explains. “It’s a journey of self-reclamation, a goodbye to the past and how you may have known or perceived me before and a hello to the future and where I’m going. It sets the precedent for what this album is. It’s an adventure that’s sonically more ambitious than ever before, a journey that is meant to be played in its entirety that doesn’t for a moment hold back or let its imagination be filtered. I wanted its first moment to be a statement. I’ve been discouraged from releasing a nine minute and 6 second song as my first move back in a year because in a modern world it’s seen to be a ‘risk’ – I don’t see it like that at all I see as an opportunity, in my opinion risk is an artists greatest tool – putting everything on the line in pursuit of the best evolution and art you can make – without risk there is no innovation. I feel like for the first time in a long time I’m exactly where I need to be and doing exactly what I’m supposed to be doing – making exactly what I want – exploring the past, the present, the future and most importantly, myself. This album feels magical to me and this is where it starts – where the fuck are we gonna end up? Let’s see. Get on the horse. Let’s ride.”
The track was initially conceived four years ago, during the tour for his 2020 album ‘Weird’ and before the creation of his self-titled 2022 release.
Yungblud has also announced the return of his curated festival Bludfest to Milton Keynes’s National Bowl for its second year.
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