Biig Piig – 11:11

Label:  RCA
Released: 7th February 2025

The small hours between last drinks and daybreak have always been fertile ground for life’s most essential truths. That’s exactly where Jess Smyth plants her flag on ’11:11′, a debut album that captures those precious moments when the world gets deliciously fuzzy around the edges and everything feels possible.

This is an album that lives for those beautiful blurred lines – when the dancefloor becomes a confessional and bedroom walls start pulsing with bass. Smyth has spent years perfecting this balancing act, and ’11:11′ shows off an artist who knows exactly how to weave between euphoric peaks and vulnerable valleys with the precision of a late-night taxi driver navigating empty streets.

The production reads like a love letter to London’s electronic underground, all warehouse-rattling bass and the kind of beats that echo through Hackney’s hidden spaces. But it’s when things get quiet that Smyth truly shines, delivering whispered truths that hit harder than any 4am bass drop.

There’s something wonderfully effortless about how Smyth slides between genres. While others approach style-mixing like they’re solving a puzzle, she flows between dance, indie, and bedroom pop with the ease of changing outfits between club and afters. That numerological title isn’t just clever packaging – it’s about those perfect moments when the universe clicks into place, whether through a chorus that hits like a revelation or a verse that feels like a friend whispering exactly what you needed to hear.

As the album wraps up with ‘Better Days’, a track that feels like throwing open the blinds after dancing until dawn – simultaneously exhausted and full of possibility. It elevates ’11:11′ beyond mere dance-pop into something more profound: a celebration of those precious moments when everything aligns just right, whether you’re lost in the lights or finding your way home, or somewhere beautifully in between.


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