“Effects companies know if they come up with a new effect that’s insanely expensive, there’s one band dumb enough to buy it – us”: How Trans-Siberian Orchestra take Christmas on the road beyond December

The seasonal theme was unintentional, and so was their focus on rock operas, but that didn’t stop “the world’s most famous unknown band” starting out with a 10-date, one-truck tour before selling a million tickets per road trip 15 years later (LouderSound)