Graham Gouldman explains why the art-rock icons believed in themselves so much, the album that best represents them, and why he’d never release new music using the band name (LouderSound)

“He said, ‘You’ll be with me for a short time because I won’t be able to keep you.’ And he was right… We were always quietly confident”: What went right for 10cc, what went wrong, and how they could have avoided it
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