Label: Warner Records
Released: 28th June 2024
Omar Apollo has become quite a big deal indeed since his debut album ‘Ivory’ in 2022. The truth is he’s been a big deal all his life, a prodigious talent who can seemingly do it all; he’s now proving what a superstar he is as he moves beyond bedroom R&B productions into a kaleidoscopic and genre-bending second album ‘God Said No’.
More insistent and vital than ever, the songs here have a greeter sheen and pack a bigger punch, allowing Apollo’s songwriting to really flourish. He takes on vocoder-drenched 80s electro on killer track ‘Less Of You’, while the spacey, plaintive yearning of ‘Life’s Unfair’ highlights the strong emotional core of this 14-track collection. He frequently sounds vulnerable and bereft yet hopeful and resolute at the same time as he navigates the early career rush of fame and adulation.
A pop auteur for a new generation, this is the sound of Omar Apollo making a significant artistic statement.
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